HPPSC Syllabus 2024 Download the Official PDF Here

The Himachal Pradesh Public Service Commission (HPPSC) Syllabus 2024 for the Area Manager, Class-I post includes a section on Finance & Marketing, emphasizing Marketing Management.

by Kowsalya | Updated May 17, 2024

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HPPSC Syllabus 2024

The syllabus for the Himachal Pradesh Public Service Commission (HPPSC) 2024 exam for the post of Area Manager, Class-I, includes a section on Finance & Marketing. This section, common for all candidates, focuses on Marketing Management. In this part of the exam, candidates are expected to demonstrate their understanding of marketing principles and practices.

Candidates should be prepared to analyze case studies, apply theoretical concepts to real-world scenarios, and propose strategic solutions to marketing challenges. The exam will be a descriptive type, lasting for three hours and carrying a total of 120 marks. Here is the official PDF for HPPSC Syllabus 2024.

Syllabus Details

Paper-II: Descriptive Type Subject Aptitude Test (SAT)

Section 1: Finance & Marketing (Common for all candidates) (60 marks)

Management Practices & Organizational Behavior

Meaning, Nature, and Evolution of Management Thought
Managing Individual Behavior: Perception, Personality, Attitude, Emotional Intelligence
Managing Group Processes: Group Dynamics, Organizational Culture, Organizational Learning
Organizational Change and Development

Managerial Economics

Nature and Scope of Managerial Economics
Basic Economic Concepts
Understanding Demand Function and Elasticity
Cost Analysis and Production Functions
Pricing Strategies and Tactics

Indian Ethos & Business Ethics

Management Lessons from Vedas, Mahabharata, Bible, Quran
Indian Systems of Learning: Gurukul System, Karma Philosophy
Business Ethics: Theories, Ethical Issues in Business Management

Fundamentals of Management

Introduction to Management
Managerial Roles, Skills, and Approaches
Planning, Decision Making, Organizing, Leading, Controlling

I.T. Skills for Managers

Introduction to Information Technology and Business
Types of Information Systems
IT Applications in Functional Areas of Management
Digitalization of Businesses, Recent IT Trends

Financial Institutions and Market

Indian Financial System and Institutions
Financial Markets in India: Money Market, Capital Market, Commodity Market
Investment Analysis and Portfolio Management
Strategic Management: Process, Formulation, Implementation, Evaluation

Section 2: Subject Specific Syllabus (60 marks)

Financial Management

Concept, Functions, and Sources of Finance
Time Value of Money
Cost of Capital, Capital Structure, Capital Budgeting
Dividend Decision, Working Capital Management
Leverage, Budgeting and Budgetary Control
Lease, Factoring, International Financial Management

Marketing Management

Introduction to Marketing
Marketing Information System, Marketing Research
Consumer Behavior, Market Segmentation, Targeting, Positioning
Product Decisions, Branding, Packaging
Pricing Decisions, Promotion Decisions, Distribution Decisions
Service Marketing, Customer Relationship Management
Retail Marketing, Emerging Trends: E-Marketing, Direct Marketing, Rural Marketing, Sustainable Marketing

HPPSC

The Himachal Pradesh Public Service Commission (HPPSC), established on April 8, 1971, is a vital governmental organization in Himachal Pradesh. Its primary role is to conduct Civil Services and Competitive Examinations to recruit deserving candidates for numerous civil service and departmental positions. Serving as the apex constitutional body of the state, HPPSC ensures the selection of competent individuals to serve various administrative roles.

Through its rigorous examination processes, HPPSC identifies candidates based on merit and suitability for the diverse needs of the state's government departments.

As a cornerstone of the state's administrative machinery, HPPSC plays a pivotal role in maintaining the efficiency and effectiveness of public services in Himachal Pradesh, thereby contributing significantly to the state's overall development and governance.

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HPPSC Syllabus 2024 Download the Official PDF Here