Best Super Bowl Commercials 2023, Check Out The Top 10 Super Bowl Commercials 2023
by Hemalatha R | Updated Feb 14, 2023
2023 Super Bowl
The 2023 Super Bowl will be remembered for more than just the exciting football game between the Kansas City Chiefs and the Philadelphia Eagles, with the Missouri team taking home the victory with a score of 38-35 at State Farm Stadium in Glendale, Ariz. However, the halftime show, sponsored by Apple Music instead of Pepsi, stole the show with a stunning performance by Rihanna. The superstar, who revealed during the halftime show that she was pregnant with her second child, sang a medley of her hit songs, including "Umbrella," "Work," "Bitch Better Have My Money," and "Diamonds." Although she didn't have any guest performers, she wowed the crowd while carrying her unborn child, as confirmed by her representatives.
Musical performances weren't limited to the halftime show, as several popular singers, rappers, and rockers appeared in Super Bowl commercials. From Ozzy Osbourne to Missy Elliott, Sarah McLachlan, Diddy, Jennifer Lopez, and Jack Harlow, these celebrities promoted everything from snacks and apps to beer in advertisements during the broadcast.
Best Super Bowl Commercials 2023
1. Bryan Cranston and Aaron Paul for PopCorners
The beloved characters of Walter White and Jesse Pinkman, played by Bryan Cranston and Aaron Paul, made a comeback in a Super Bowl ad for PopCorners, giving fans of the Breaking Bad universe another taste of their on-screen chemistry. In the commercial, the duo can be seen making popcorn chips in their iconic trailer, offering a funny and nostalgic callback to the hit TV show. The ad also features Raymond Cruz in a guest appearance, adding to the overall entertainment value.
2. Alicia Silverstone for Rakuten
Alicia Silverstone revives her role as Cher Horowitz, dismissing aging with a trademark "as if!" and promoting shopping through The Book of Rakuten, a cash-back platform for multiple brands. Elisa Donovan also makes an appearance in the Clueless-themed ad as her character Amber, and fashion designer Christian Siriano reimagines the iconic yellow plaid outfit from the 1995 movie for the campaign.
3. Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol, Gary Clark Jr. for Workday
In a Super Bowl commercial, Paul Stanley, Billy Idol, Joan Jett, Gary Clark Jr., and Ozzy Osbourne team up to challenge the overuse of the term "rock star" by corporate types when complimenting each other. The commercial begins with Stanley's plea to stop calling each other "rock stars," while Gary Clark Jr. taunts in the background, easily playing an electric guitar solo.“Hey Liz in HR! Can you do this?”
4. John Travolta, Donald Faison and Zach Braff for T-Mobile
Donald Faison and Zach Braff may not have the same level of star power as the Breaking Bad reunion, but their reunion in a T-Mobile commercial still generated excitement among fans. The ad promotes T-Mobile as an internet provider using the song "Summer Nights" from Grease. The commercial becomes even more electrifying when John Travolta joins in and asks the duo to "tell me more" about T-Mobile's latest offering. Braff slicks back his hair like a greaser, and Travolta showcases his impressive singing at the end of the ad, which is delightfully infused with nostalgia.
5. Diddy with Kelis, Montell Jordan, Donna Lewis, Haddaway and Ylvis for Uber One
“Diddy don’t do jingles.The Super Bowl commercial for Uber One, created by music mogul Sean Combs, features a nostalgia-filled theme and showcases his expertise in hit songs and collaborations. The ad includes updated versions of popular songs with Uber-inspired lyrics, and Montell Jordan is featured in the commercial.“This Is How We Do It,” Kelis rapping “Milkshake,” Donna Lewis singing “I Love You Always Forever” and Haddaway delivering the Roxbury Guys-approved “What Is Love” – not to mention Ylvis wringing the last bit of relevancy out of “The Fox (What Does the Fox Say?).”
6. Steve Martin and Ben Stiller for Pepsi Zero
Ben Stiller and Steve Martin star in Pepsi Zero’s latest ads, showcasing their capital-A ACTING skills and leaving you questioning whether the revamped flavor of the sugar-free soda is actually life-altering or if the two comedic legends are simply unparalleled thespians who can make anything seem believable. Martin even tweeted about the full-circle moment of working with the brand, reminiscing about his first experience seeing a comedian at Disneyland’s Golden Horseshoe Review, which was sponsored by Pepsi, and musing about the possibility of advertising for the company 55 years in the future.
7. Sarah McLachlan for Busch Light
During the Super Bowl, Sarah McLachlan, who is best known for her emotional ballad "Angel" featured in various commercials for the American Society for the Prevention of Cruelty to Animals (ASPCA), takes a lighthearted approach to her association with the organization in a Busch Light ad. As the Busch Guy discusses seeking refuge in the wild with a cold beer, McLachlan appears onscreen and starts to deliver her famous "For just dollars a day, you can help animals find shelter" line. However, the Busch Guy cuts her off and reveals that she has the wrong idea about the type of shelter he's talking about, and the animal next to her is actually a wolf, not a dog.
8. Jennifer Lopez and Ben Affleck for Dunkin’
Ben Affleck works at a Dunkin' drive-thru, where he asks customers if they recognize him. Jennifer Lopez pulls up to the window and questions him about his job. When Ben comes out to talk to her, she asks him to get her a glazed donut.
9. Jack Harlow, Missy Elliott and Elton John for Doritos
An ad for a popular cheesy chip features a collaboration between three artists from different generations, set to a classic disco-era tune. In the commercial, Jack Harlow is shown giving up his hip-hop career to become a triangle player, much to the displeasure of Missy Elliott, and starts a worldwide craze around this obscure instrument. The commercial ends with Elton John making an appearance to remind us of his wide-ranging talents. The spot also features the Hot 100 hit "Ring My Bell" by Anita Ward, a welcome addition to the commercial.
10. Meghan Trainor for Pringles
The Super Bowl ad for Pringles presents the idea that even highly esteemed professionals, such as judges and surgeons, as well as successful artists like Meghan Trainor (who appeared unexpectedly in the commercial set to Tina Turner's "The Best"), have experienced the alluring draw of the elongated tube and found their hand stuck inside a Pringles can.
When Is Super Bowl 2023?
If you are a long-awaited viewer of the Super Bowl program and are waiting for the program to stream, then here are the exact details you need to know about Super Bowl 2023. The Super Bowl, the biggest sporting event, is less than a month away, and the top NFL players and coaches will be vying for those coveted rings. The game has been played on the second Sunday in February since 2022, starting in 2023. It will begin on the Monday following February 12, 2023.
Best Super Bowl Commercials 2023 - FAQs
Unless you secure a license from the NFL, you cannot use any advertisement of that nature. For example, you cannot say, “Your go-to beverage for the Super Bowl,” or even “Come here for all your Super Bowl party needs.”
However, Apple's 1984 Super Bowl ad has been lauded as a watershed moment not only for boosting its market prospects but for revolutionizing the world of Super Bowl advertising. Unlike other ads that aired that night, Apple's felt to many like a short film, then unheard-of in Super Bowl commercial lineups.
There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more — but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week.
Advertisers think it's worth it. Audience data proves that people watch the Super Bowl — it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.
That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969. The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation.