What Is Deinfluencing Trend On Tiktok? How Did The Famous Deinfluencing Trend Start On Tiktok?
by A Maria | Updated Feb 17, 2023
Tiktok
Chinese company ByteDance owns the short-form video hosting platform TikTok, also known as Douyi in China. It consists of various short-form user videos from the users for their daily content. Each video lasts only 10 to 15 minutes and will portray different kinds of pranks, stunts, tricks, jokes, dancing, and entertainment. It was first launched in the Chinese market as a Douyin network in September 2016, whereas TikTok was a popular app that could be used worldwide. Most people outside mainland China saw the release of TikTok on devices like iOS and Android in 2017. However, the app only worked globally on 2 August 2018, when it was connected with Musical.ly, another Chinese social media site.
What Is Deinfluencing Trend On Tiktok?
The term "De-influencing" is gaining popularity, especially on TikTok, which, despite being banned in India, became the most downloaded mobile app in 2022. The hashtag #deinfluencing has garnered nearly 70 million views. With influencers constantly bombarding audiences with recommendations to purchase everything from cosmetics to juices, de-influencers are emerging as a contrast. A de-influencer may be anyone advising people on what not to buy and debunking claims made by endorsers. The term is being used in videos by a diverse range of individuals, including disappointed consumers, knowledgeable beauty bloggers, doctors dispelling skincare myths, and former retail employees revealing which products were frequently returned.
Why Is Deinfluencing Trend Famous On Tiktok?
The trend of "de-influencing" is gaining popularity, especially on TikTok, which had the most mobile app downloads in 2022, despite being banned in India. The hashtag #deinfluencing has amassed nearly 70 million views. In de-influencing videos, people critique and often mock popular products that did not work for them. This trend is a reaction to the growing overconsumption of products and is a sign of a backlash against it, according to a report by the Wall Street Journal.
The influencer industry is worth over $15 billion, and many influencers will promote anything to earn money, raising questions about their credibility. De-influencers claim to provide honesty and authenticity by cutting through the noise and giving the real story. Some believe that de-influencing could be a new way for creators to be more genuine. Additionally, the current economic climate, with a global slowdown and high inflation, has made people more conscious of their spending. Content creator Elle Grey, who posts de-influencing videos on TikTok, said that "As we enter into a recession, people are starting to feel the effects and are taking a closer look at their spending and consumption" in an interview with Glossy, a US beauty and wellness publication. De-influencing might encourage people to be more cautious with their spending or offer affordable alternatives in some cases.
When Did The Deinfluencing Trend Start On Tiktok?
According to reports, Maddie Wells, a former sales employee at Sephora and Ulta, is credited with first using the term "de-influencing" in 2020. She started posting videos on TikTok to warn her followers about products that were frequently returned and not worth the hype. One of her videos, which received 2.5 million views, featured her discussing a mascara and peeling solution that were frequently returned by customers. Wells claimed to have coined the term "de-influencing," but acknowledged that she could not say with certainty that she was the first to use it. While the trend has gained attention recently, some influencers have been calling out brands in the past. For instance, TikTok influencer Elise Harmon made a series of videos in December 2021 criticizing Chanel's $825 advent calendar, which included stickers, a magnet, and a flipbook. She called it "a joke" and provided a prime example of de-influencing.
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About TikTok
SPECIFICATIONS
DETAILS
Developer
ByteDance
Date of release
September 2016
Operating system
iOS
iPadOS
Android
Size
278.3 MB (iOS)
265.2 MB (iPadOS)
88.0 MB (Android)
Type
Video sharing
What Is Deinfluencing Trend On Tiktok - FAQs
The Chinese corporation ByteDance owns the short-form video hosting service TikTok, also known as Douyin in China.
It features a wide range of short-form user videos, with lengths ranging from 15 seconds to ten minutes, in genres such as pranks, stunts, tricks, jokes, dancing, and entertainment.
The Rewards Program on TikTok is another feature. The TikTok Rewards program, as the name suggests, "rewards" you for using TikTok
The Chinese market first saw the launch of Douyin in September 2016, while TikTok is the app's worldwide counterpart.