Can you advertise on Tiktok? A Step by Step Guide
by A Maria | Updated Mar 20, 2023
TikTok
Chinese company ByteDance owns the short-form video hosting platform TikTok, also known as Douyi in China. It consists of various short-form user videos from the users for their daily content. Each video lasts only 10 to 15 minutes and will portray different kinds of pranks, stunts, tricks, jokes, dancing, and entertainment. It was first launched in the Chinese market as a Douyin network in September 2016, whereas TikTok was a popular app that could be used worldwide. Most people outside mainland China saw the release of TikTok on devices like iOS and Android in 2017. However, the app only worked globally on 2 August 2018, when it was connected with Musical.ly, another Chinese social media site.
Can you Advertise on Tiktok?
TikTok provides a fantastic opportunity for brands to advertise, as its active user numbers have already surpassed Twitter and Snapchat, and it is less inundated with ads than other social networks. In early 2019, TikTok unveiled a beta version of its advertising platform, which has since been utilized by prominent brands such as Nike and Apple Music to market their products with distinctive and amusing ads. Advertising on TikTok provides unique formats and targeting options that can assist you in reaching one of the most profitable and difficult-to-reach user demographics: Gen Z. Nevertheless, advertising on TikTok may not be appropriate for all companies.
How to Advertise on Tiktok?
How much does it cost to Advertise on Tiktok?
While TikTok can be an effective advertising platform for major companies such as Nike, Disney, or Grubhub, it may not be financially feasible for small businesses. The cost of advertising on TikTok is not publicly disclosed, but a leaked TikTok pitch deck suggests that larger campaigns can cost anywhere from $25,000 to $150,000, depending on the campaign type. In addition, TikTok's self-service ad option requires a minimum budget of $500 for overall campaigns and a $20 minimum for ad groups. This minimum investment can help you achieve your desired results and reach your objectives. However, if you are seeking a cost-effective and predictable advertising solution, TikTok may not be the most suitable option for you at present.
Types of TikTok Advertisement
This post provides information on the various types of ads available on TikTok's ad platform and its related apps. However, it's important to note that some ad formats may not be available in certain regions. For detailed specifications on each ad format, please refer to the TikTok ad specs section below.
Details on Targetting Tiktok Advertising audiences
Investing in TikTok ads could be beneficial if your brand primarily targets Gen Z audiences since 66% of TikTok users are under the age of 30, with 41% of them being between 16 and 24 years old. It's worth noting that many social media platforms initially gain popularity among younger users before eventually expanding to other age groups. Even if advertising on TikTok isn't suitable for your brand at the moment, familiarizing yourself with the advertising process can prove helpful in the future.
About TikTok
SPECIFICATIONS
DETAILS
Developer(s)
ByteDance
Initial release
September 2016; 6 years ago
Date of release
iOS/iPad OS -
28.4.0 February 28, 2023
10 days go
Android - 28.5.4 March 3, 2023
7 days ago
Operating system
iOS 11 or later
iPad OS
Android
Predecessor
musical.ly
Available in
40 languages
Type
Video sharing
Licence
Proprietary software with Terms of Use
Can you Advertise on Tiktok - FAQs
The Chinese corporation ByteDance owns the short-form video hosting service TikTok, also known as Douyin in China.
It features a wide range of short-form user videos, with lengths ranging from 15 seconds to ten minutes, in genres such as pranks, stunts, tricks, jokes, dancing, and entertainment.
The Rewards Program on TikTok is another feature. The TikTok Rewards program, as the name suggests, "rewards" you for using TikTok.
The Chinese market first saw the launch of Douyin in September 2016, while TikTok is the app's worldwide counterpart.