Do Hashtags Work On Pinterest? Can You Use Hashtags On Pinterest? How To Use Hashtags On Pinterest?
by Krishika M | Updated Feb 24, 2023
Do Hashtags Work On Pinterest?
Yes, hashtags work on Pinterest, but their use and effectiveness differ from other social media platforms like Instagram or Twitter.
On Pinterest, hashtags serve as a way to categorize content and make it more discoverable for users. When someone clicks on a hashtag, Pinterest shows them all the pins that contain that same hashtag, including pins from other users who have used the same tag.
However, Pinterest recommends using no more than 20 hashtags per Pin, and suggests placing them at the end of your Pin description rather than in the Pin image itself. Overuse of hashtags can lead to your content appearing spammy or confusing for users.
Additionally, Pinterest's algorithm also takes into account the relevance of the content to the user's search query and the quality of the Pin when displaying it in search results or the home feed, so it's important to create high-quality and visually appealing content that aligns with the interests of your target audience.
In summary, hashtags can be a useful tool on Pinterest to help categorize and discover content, but they should be used thoughtfully and in moderation to avoid negative effects on your content's visibility and user experience
Can You Use Hashtags On Pinterest?
Yes, you can use hashtags on Pinterest to categorize and make your content more discoverable by users. When you add a hashtag to your Pin's description, Pinterest will automatically turn it into a clickable link that will take users to a feed of all the Pins that also use that hashtag.
However, it's important to note that Pinterest recommends using no more than 20 hashtags per Pin, and placing them at the end of the Pin's description rather than in the Pin image itself. Overusing hashtags can make your content appear spammy or difficult to read, so it's important to use them thoughtfully and sparingly.
When using hashtags on Pinterest, it's a good idea to research and use relevant keywords that align with the interests of your target audience. This will help increase the chances of your Pins appearing in search results and home feeds. It's also important to create high-quality and visually appealing Pins that are relevant to the user's search query or interests, as Pinterest's algorithm takes these factors into account when displaying content to users.
How To Use Hashtags On Pinterest?
Using hashtags on Pinterest is a simple process. Here are the steps to add hashtags to your Pins on Pinterest:
Create a Pin: Start by creating a Pin that you want to add hashtags to. You can create a new Pin or edit an existing one.
Add a description: Add a description to your Pin that includes relevant keywords and phrases related to the Pin's content. This will help your Pin appear in search results.
Add hashtags: After your Pin's description, add relevant hashtags. You can add up to 20 hashtags per Pin. Make sure to separate each hashtag with a space, and don't use special characters or punctuation.
Publish your Pin: Once you've added your hashtags, publish your Pin. Your hashtags will be clickable, and users can click on them to see other Pins that use the same hashtag.
Here are some tips to make the most of using hashtags on Pinterest:
Use relevant hashtags: Use hashtags that are relevant to your Pin's content and target audience. Do some research to find popular and effective hashtags related to your niche.
Use specific hashtags: Use specific hashtags that describe your Pin's content in detail. For example, instead of using #food, use #veganrecipes or #healthyfood.
Don't overdo it: Use hashtags sparingly and don't add too many to your Pins. Overusing hashtags can make your Pins look spammy and can negatively affect their visibility.
Monitor your performance: Track the performance of your Pins with hashtags using Pinterest analytics. This will help you see which hashtags are effective and which ones aren't, and adjust your hashtag strategy accordingly.
Popular Pinterest Hashtags
Here are some popular Pinterest hashtags that you can use to increase the visibility of your content:
#DIY - DIY (Do-It-Yourself) is a popular category on Pinterest, with people searching for ideas and inspiration for home improvement, crafts, and more.
#Recipes - Food and recipes are another popular category on Pinterest, with users looking for ideas for meals, snacks, and desserts.
#Fashion - Pinterest is also a platform for fashion and style inspiration, with users looking for outfit ideas, fashion tips, and shopping recommendations.
#Travel - Travel is a popular category on Pinterest, with users looking for ideas and inspiration for their next vacation, from destinations to packing tips.
#Wedding - Pinterest is a popular platform for wedding planning, with users looking for inspiration for wedding dresses, decor, and more.
#Fitness - Fitness and health is another popular category on Pinterest, with users looking for workout ideas, healthy recipes, and wellness tips.
#HomeDecor - Home decor and interior design is a popular category on Pinterest, with users looking for ideas and inspiration for their homes.
#Beauty - Beauty and makeup is another popular category on Pinterest, with users looking for makeup tutorials, skincare tips, and product recommendations.
#Quotes - Inspirational and motivational quotes are popular on Pinterest, with users looking for quotes to share on their social media profiles or to print and display.
#Parenting - Parenting and family is a popular category on Pinterest, with users looking for ideas and inspiration for activities, crafts, and parenting tips.
Remember to use relevant and specific hashtags that are related to your content and target audience. Research the most popular and effective hashtags in your niche and use them sparingly to avoid appearing spammy
Do Hashtags Work On Pinterest - FAQs
You can use up to 20 hashtags on a Pinterest Pin. Pinterest recommends using no more than this amount to avoid appearing spammy.
It's a good idea to use a mix of both popular and niche-specific hashtags. Popular hashtags can help increase visibility, but niche-specific hashtags can help target a specific audience.
Yes, you can edit or delete hashtags on a Pin at any time. Simply click on the Pin and edit the description to add, remove, or change hashtags as needed.
While hashtags can help categorize your content, they are not the only factor that affects your Pin's search ranking on Pinterest. Pinterest's algorithm takes into account factors such as Pin quality, engagement, and relevance to the user's search query.
Research popular hashtags in your niche and use them sparingly in your Pins. You can also use Pinterest's search bar to find related hashtags and see how popular they are. Keep in mind that hashtags should be relevant to your content and audience to be effective.