Instagram View Shop Button Not Showing: How to Enable Instagram Shopping?
by Maivizhi A | Updated Jul 22, 2023
Instagram View Shop Button Not Showing
The Shop tab on Instagram was met with controversy upon its introduction, as many users believed it deviated from the platform's original purpose of sharing photos with friends, transforming it into a platform primarily for advertising and product sales.
There is little evidence to suggest that the Shop tab was a resounding success. A report from the IMF indicated that social media commerce experienced a peak during the lockdowns of the pandemic, which coincided with the launch of Instagram's Shop tab. However, this type of commerce has since declined.
As a result, Instagram has decided to remove the Shop tab, possibly due to its diminished usefulness to users. However, this doesn't mean that shopping on Instagram is no longer possible. Users can still shop using in-app shopping and checkout features. The only change is that the shortcut to the Shop tab on the bottom row menu will no longer be available. Instead, users can find links to shop in ads and on business posts and profiles.
Social media e-commerce is still a relatively new and evolving concept, and platforms like Instagram are likely to continue experimenting with new features to enhance the shopping experience for their users. While the Shop tab may be going away, there will still be various avenues for users to discover and purchase new products on Instagram.
Why is Instagram View Shop Button Not Showing?
The "View Shop" button on Instagram should be available for business accounts that have set up an Instagram Shop. However, it's possible that changes or updates have occurred after my knowledge cutoff date, so I'll try to cover some common reasons why the "View Shop" button may not be showing:
Business account requirements: Ensure that your Instagram account is set up as a business account and not a personal account. Business accounts have access to features like Instagram Shopping, which includes the "View Shop" button.
Region restrictions: Instagram Shopping features, including the "View Shop" button, may not be available in all regions due to various legal and regulatory reasons. Check if your country or region is supported for Instagram Shopping.
Complying with Commerce Policies: Instagram has certain Commerce Policies that businesses must adhere to in order to use Instagram Shopping features. If your account violates any of these policies, the "View Shop" button may not be visible.
Incomplete Instagram Shop setup: To enable the "View Shop" button, you need to set up an Instagram Shop and connect it to a Facebook Shop if you're selling physical goods. Ensure that your shop setup is complete, and your products are properly listed.
Account Eligibility: Some businesses may experience a delay in gaining access to Instagram Shopping features, and the "View Shop" button might not show up immediately. Be patient and check back later.
App version: Make sure you're using the latest version of the Instagram app, as new features and updates are often rolled out in newer versions.
Device or account issues: Sometimes, technical glitches or account-specific problems can lead to missing features. Try accessing your Instagram account from a different device or account to see if the button appears.
Wait for review: If you recently set up your Instagram Shop or made changes to it, the platform might need some time to review and approve your shop. During this review process, the "View Shop" button may not be visible.
If you've checked the above points and are still experiencing issues, it's recommended to reach out to Instagram's support or visit their official help center for further assistance, as they will have the most up-to-date information and can help you resolve any specific issues related to the "View Shop" button not showing.
How to Enable Instagram Shopping?
Before you start, ensure that your account is approved for Instagram Shopping to feature products in posts and stories. Also, make sure you have the latest version of the Instagram app installed. Before enabling Instagram Shopping from your app, make sure you have already completed the setup for shopping on Instagram.
To turn on Instagram Shopping from the app, follow these steps:
Go to your profile and tap on the Menu.
Tap on Settings.
Select Business.
Tap on Shopping. Note: This option is only available for accounts approved for Instagram Shopping.
Tap Continue.
Choose a product catalog to connect to your professional account.
Tap Done.
If you don't see the Shopping option, your account might still be under review or hasn't been approved for Instagram Shopping yet. The review process may take a few days, and in some cases, it might require more detailed examination, leading to a longer wait.
Instagram View Shop Button Not Showing - FAQs
The Shop tab on Instagram is being removed due to its diminished usefulness to users. While it experienced some success during the pandemic's lockdowns, social media commerce has since declined, leading to Instagram's decision to remove the tab.
Yes, you can still shop on Instagram even after the Shop tab is removed. Instagram will continue to support in-app shopping and checkout features.
Instagram's decisions and features are subject to change over time. While the Shop tab is being removed now, there's always a possibility that Instagram may experiment with new features related to shopping in the future. The platform is likely to continue evolving to enhance the shopping experience for its users.
Even after the Shop tab is removed, you can still shop on Instagram using the following methods:
- In-app shopping and checkout features.
- Finding links to shop in ads and on business posts and profiles.
If you're facing issues with Instagram Shopping or the "View Shop" button, it's recommended to reach out to Instagram's support or visit their official help center. They will have the most up-to-date information and can provide specific assistance to resolve your concerns.