TikTok Review Checklist 2023, Mistakes to Avoid When Reviewing TikTok Ads
by Preethi | Updated Nov 20, 2023
What is TikTok Ad Review Checklist?
The TikTok Ad Review Checklist is a set of guidelines and requirements provided by TikTok for advertisers to follow when submitting their ads for review before they can be published on the platform. It acts as a kind of rulebook that advertisers must adhere to in order to ensure that their ads meet TikTok's standards and policies.
The checklist covers various aspects of the ad, including the landing page, ad display, ad consistency, and ad language. By carefully following this checklist, advertisers can increase the chances of their ads getting approved promptly and avoid common mistakes that may lead to disapproval.
Stay updated with the latest news and trends on Fresherslive! Our articles provide quick and easy access to ongoing events, helping you stay informed about what's happening in the world. Read our articles to get a clear understanding of the latest news in a language you can easily comprehend.
TikTok Review Checklist 2023
The TikTok Ad Review Checklist is a crucial step for advertisers to get their ads approved for publishing on the platform. The checklist comprises four key components: Landing Page, Ad Display, Ad Consistency, and Ad Language.
Ad Review Checklist – Landing Page:
Contain Valid Information:
Display accurate company details, contact information, policies, prices, terms, and conditions.
Must be Functional and Mobile-Friendly:
Ensure the landing page works correctly, loads quickly, and is mobile-friendly.
Forbid Displaying Prohibited Products:
Avoid showcasing forbidden products on the landing page.
Ad Review Checklist – Ad Display:
Remove Symbols and Gimmicky Spelling:
Ensure the display name, ad copy, and creative do not include symbols or gimmicky spelling.
Avoid Unsupported Tasks:
Do not instruct users to perform tasks that the app doesn't support.
Maintain Media Quality:
Use high-quality images and videos that comply with TikTok's requirements.
Ad Review Checklist – Ad Consistency:
Match Products and Landing Page:
Ensure the products displayed in the ad correspond to those on the landing page.
Align Ad Text with Videos or Images:
The ad text should match the content shown in the videos or images.
Consistent Branding:
Ensure the branding on the landing page is consistent with the display name.
Ad Review Checklist – Ad Language:
Permitted Languages:
Ads should use at least one permitted language in each country/region targeted.
Corresponding Text and Caption:
The text, caption, and spoken phrases in the ad should match accepted languages in the targeted areas.
Avoid Language Restrictions:
Do not target multiple countries with various permitted languages in a single ad group.
Mistakes to Avoid When Reviewing TikTok Ads
Misleading Claims:
Avoid making exaggerated or overstated claims about product performance.
Errors in Ad Text:
Check for spelling errors, incomplete text, or excessive capitalization in the ad caption.
Low-Quality Media:
Ensure images, videos, and audio are of high resolution and clarity.
Inconsistency between Ads and Landing Pages:
Match the information and products in the ad with those on the landing page.
Nonfunctional Websites:
Ads should lead to functional and mobile-friendly websites.
Third-Party Logos and Inappropriate Content:
Refrain from including unauthorized logos or content that may be considered inappropriate by TikTok.
TikTok
TikTok is a short-video platform, and it's also known as Douyin in China. It's owned by ByteDance, and it's pretty popular. People can make short videos on TikTok, from really quick ones, like just 3 seconds, to longer ones up to 10 minutes. What's neat is that you can put music in the background of your videos. It's like a fun, creative playground where you can speed up, slow down, or put filters on your videos. Plus, you can add your own sounds on top of the music.
TikTok has this special page called "For You" that uses clever computer stuff to show you videos you might like based on what you do on the app. It's different from other social networks where they mostly show you what your friends do. You can also react to videos or do duets, which means you make a video next to someone else's video. If you're not ready to share a video, you can save it in your drafts. TikTok has some safety features for parents too, and you can even tip your favorite creators if you want.
TikTok Features
On TikTok, you can make cool videos with music in the background, and you can adjust how fast or slow they go. There are also filters you can use. You can add your own sounds to make your videos unique. The "For You" page shows you videos you'll probably like based on what you watch and like.
TikTok lets you react to videos, where you record your reaction, and it shows up in a little window next to the video. You can also do duets, where you make a video alongside someone else's video. If you don't want to post a video right away, you can save it as a draft. You can make your account private if you want. And if you have lots of followers, you can even earn money through virtual "gifts." There are also special features for parents to control their kids' TikTok use, and you can tip your favorite creators too.
TikTok Review Checklist 2023 - FAQs
The TikTok Ad Review Checklist is a set of guidelines for advertisers to follow before publishing ads on TikTok.
The checklist covers the landing page, ad display, ad consistency, and ad language.
The landing page must contain valid information, be functional, and avoid displaying prohibited products.
It focuses on removing symbols, avoiding unsupported tasks, and maintaining high-quality media.
Ad consistency ensures that products match the landing page, ad text aligns with visuals, and branding remains consistent.