What Are Impressions On Pinterest, What Do Impressions Mean On Pinterest?
by A Maria | Updated Feb 25, 2023
Pinterest is a social media platform and image-sharing service that enables users to discover and save information or "ideas" from the internet using images, videos, and animated GIFs on virtual pinboards. The website was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco. As of December 2022, Pinterest has 450 million monthly active users worldwide. The concept for Pinterest originated from a previous app created by Silberman and Sciarra called Tote, which was designed to be a digital substitute for paper catalogues.
What Are Impressions On Pinterest?
Impressions on Pinterest are a commonly used metric that measures the number of times a user's Pins are displayed on the screen. According to Pinterest, impressions are counted when a user is scrolling through the Pinterest feed, even if they don't interact with the Pin. Therefore, if a Pin appears on the screen 1,000 times, it will have 1,000 impressions. It's important to understand that just because there are 1,000 impressions, it doesn't mean that 1,000 unique users have seen the Pin. For example, if one user scrolled over the Pin multiple times or engaged with it multiple times, it would count as multiple impressions.
How To Get Impressions On Pinterest?
Here are some tips for creators looking to optimize their content on Pinterest:
Post new content weekly
Incorporate current trends into your strategy
Add text overlay to your Pins
Use relevant topic tags before publishing
Fill in all board details
Building relationships with your audience is an ongoing process. Be authentic and approachable and they’ll show you their love in return. On Pinterest, you have more opportunities to reach people than on other platforms. Content remains discoverable and doesn't disappear after 24 hours. Because people find content by interests, and not a chronological feed, your Idea Pins will continue to be discovered for months to come.
What Is A Good Number Of Impressions On Pinterest?
The number of impressions on Pinterest that can be considered "good" depends on your specific goals and the duration of your presence on the platform. Your personal account and objectives will determine what constitutes a satisfactory number of impressions.
It's important to remember that the longer you've been active on Pinterest, the more impressions you're likely to accumulate. Therefore, it's unwise to compare your impressions with those of others, as their marketing approach and length of time on the platform may differ.
Pinterest impressions are valuable when attempting to boost brand recognition and establish online authority, but they do not indicate how much traffic Pinterest is generating for your website, or how much it will generate in the future.
Bear in mind that your impression numbers will fluctuate over the course of a week, month, or year. As you become more established on Pinterest, you'll become familiar with your highs and lows.
What Are Pinterest Analytics?
Pinterest Analytics is a free, built-in tool provided by Pinterest that you can utilize to gauge your performance on the platform. With Pinterest Analytics, you can gather traffic data, such as impressions and link clicks, to enhance your strategy and better cater to your audience's requirements. To utilize Pinterest Analytics, you'll need a business account, which will also enable you to produce advertisements and promote Pins.
Are Pinterest Impressions Important?
The significance of impressions on Pinterest varies depending on your individual marketing objectives.
For bloggers, impressions may hold little importance as their focus is primarily on outbound click conversions, where a user clicks on a pin's associated URL to generate traffic to their website. While impressions are still relevant, bloggers would typically prioritize a pin with 1,000 outbound clicks over one with 10,000 impressions.
However, for Pinterest influencers or creators seeking brand partnerships, impressions may hold greater significance as it can demonstrate how many individuals are viewing their content. Nonetheless, it's important to note that engagements are also likely to be a crucial factor for brands.
Therefore, the importance of Pinterest impressions is subjective and dependent on your goals. It's possible to achieve your Pinterest marketing targets without accumulating a large number of impressions. Many Pinterest marketers, particularly bloggers, may choose to disregard impressions altogether.
About Pinterest
SPECIFICATIONS
DETAILS
Type of business
Public
Type of site
Social media service
Traded as
NYSE: PINS (Class A)
Russell 1000 component
Founded
December 2009; 13 years ago
Headquarters
San Francisco, California, U.S.
Founder(s)
Ben Silbermann
Paul Sciarra
Evan Sharp
Key people
Bill Ready Ben Silberman Industry
Internet
Revenue
US$2.80 billion (2022)
Operating income
US$−102 million (2022)
Net income
US$−96 million (2022)
Total assets
US$3.86 billion (2022)
Total equity
US$3.28 billion (2022)
Employees
3,987 (2022)
Users
450 million MAU (2022)
(CEO)
(Executive Chairman)
What Are Impressions On Pinterest - FAQs
Pinterest is a social media platform and image-sharing service that allows users to discover and save information, ideas, and inspiration from the internet using images, videos, and animated GIFs on virtual pinboards.
Pinterest was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco.
As of December 2022, Pinterest has 450 million monthly active users worldwide.
Impressions on Pinterest are a metric that measures the number of times a user's Pins are displayed on the screen. Impressions are counted when a user is scrolling through the Pinterest feed, even if they don't interact with the Pin. Therefore, if a Pin appears on the screen 1,000 times, it will have 1,000 impressions. It's important to understand that just because there are 1,000 impressions, it doesn't mean that 1,000 unique users have seen the Pin. For example, if one user scrolled over the Pin multiple times or engaged with it multiple times, it would count as multiple impressions.