What Happened to Doorbot? Did Doorbot Become Ring? How Much Did Doorbot Sell For?
by Alaguvelan M | Updated Sep 13, 2023
What Happened to Doorbot?
In the past, traditional doorbells had a big problem. When someone rang the doorbell, you couldn't see who it was. This was not good for safety. But then came DoorBot, a smart doorbell that connects to your phone. With DoorBot, you can see and talk to the person at your door without opening it.
DoorBot was invented by Jamie Siminoff. He went on a TV show called "Shark Tank" to get an investment. He wanted $700,000 for 10% of his company. Only one investor, Kevin O'Leary, offered to help, but with a condition. He wanted 10% of the money DoorBot made and 5% of the company. Jamie said no because it was too restrictive.
Even though DoorBot didn't get a deal on "Shark Tank," it became very successful. Jamie went back to the show in 2017, and he had some exciting news. DoorBot was doing great!
Before "Shark Tank," DoorBot cost $199 each, and it was only sold online. But after the show, things changed. DoorBot started selling in stores like Staples. In just one year after "Shark Tank," DoorBot made $3 million in sales.
Later, DoorBot changed its name to "Ring" and began selling more home security products. They partnered with big stores like Home Depot, Target, and Best Buy. The ring became worth almost $1 billion.
Then, in 2018, something huge happened. Amazon bought Ring for more than $1 billion. It was one of Amazon's biggest purchases.
Jamie Siminoff is still the CEO of Ring. In September 2022, Ring is getting ready to sell its products in Europe, starting in Germany and the UK. They're also working on new intercoms for apartment buildings.
Did Doorbot Become Ring?
After Jamie Siminoff's challenging experience on Shark Tank, where he didn't secure a deal and had spent a lot of money on the show, things took an unexpected turn. Initially, it seemed like a tough time for Doorbot. Siminoff had to return home and face his three employees, admitting that he didn't make any deals on the show.
However, the story didn't end there. The following month turned out to be a game-changer for Doorbot. Surprisingly, appearing on Shark Tank was a significant boost to Siminoff's business. He estimated that being on the show brought in an extra $5 million in sales.
Taking this opportunity to grow, Siminoff decided to make Doorbot even better. He expanded its features and gave it a fresh new name: Ring.
Ring didn't just stop there. It started being sold on QVC, a major shopping network, and at one point, it made a remarkable $22.5 million in sales within just 24 hours. As Ring gained popularity, more and more people began using it to enhance their home security.
One day, the impressive capabilities of Ring caught the attention of entrepreneur Richard Branson. He witnessed how Ring allowed his friend, who was thousands of miles away on a private island, to communicate with a delivery person at his home. This single experience left such an impact that Branson decided to invest a substantial $28 million in Ring just a few days later.
How Much Did Doorbot Sell For?
In 2018, Amazon made a significant move by acquiring Doorbot for an estimated $1 billion. This acquisition was structured as an all-cash deal, with Amazon initially paying $800 million, followed by an additional $200 million based on performance milestones.
For Amazon, this acquisition marked a substantial achievement. It provided the company with a strong entry into the burgeoning home security market. Ring, Doorbot's product line, had already gained popularity among consumers. With this acquisition, Amazon had the opportunity to diversify its product offerings and extend its reach to a broader customer base.
The benefits of this acquisition extended to Doorbot as well. By becoming a part of Amazon, Doorbot gained access to Amazon's vast resources and extensive expertise. This synergy enabled Doorbot to continue its growth trajectory. By 2022, Ring boasted a customer base of over 2 million individuals, and its products were available in more than 16,000 retail stores.
The acquisition of Doorbot by Amazon proved to be a mutually advantageous arrangement. Amazon successfully entered the home security market while Doorbot leveraged Amazon's resources and knowledge to expand its business, resulting in a win-win scenario for both companies.
Who is Jamie Siminoff?
Jamie Siminoff is a famous American entrepreneur and inventor. He's best known for creating Ring, a company that makes home security and smart home products. Amazon bought Ring for more than $1 billion in 2018.
He also invented DoorBot, which was the world's first video doorbell. It lets you see who's at your door using your smartphone. Siminoff has been in Forbes, Inc., and Entrepreneur Magazine. He's a regular guest on the TV show Shark Tank.
His journey as an entrepreneur began after he graduated from Babson College in 1999. Before starting Ring in 2011, he created several successful start-up companies. Siminoff's innovative ideas and work have made him a big name in the tech world.
Ring
Ring is a home security company that was founded in 2013 by Jamie Siminoff. The company's products include video doorbells, security cameras, and alarm systems. Ring's products are designed to make homes safer and more secure.
Ring's video doorbells are Wi-Fi-enabled devices that allow users to see and speak to visitors from their smartphones. The doorbells also have motion sensors that can detect movement and send alerts to users' phones. Ring's security cameras can be used to monitor homes both inside and outside. The cameras can also be used to record video footage. Ring alarm systems can be used to deter burglars and send alerts to users' phones if a break-in is detected.
Ring's products are available in over 16,000 stores and have been used by over 2 million customers. The company has been praised by security experts for its innovative products and its commitment to privacy.
Jamie Siminoff is the founder and CEO of Ring. He is a serial entrepreneur who has also founded other companies, such as Doorbot, which was acquired by Ring in 2015. Siminoff is a passionate advocate for home security and has appeared on numerous media outlets to discuss the importance of home security.
What Happened To Doorbot - FAQs
Doorbot was an early smart doorbell created by Jamie Siminoff. It faced challenges, including a lack of investment and market recognition.
Despite not securing a deal on "Shark Tank," the exposure from the show helped Doorbot gain significant sales momentum.
Doorbot underwent improvements and was rebranded as Ring, expanding its features and product offerings.
Amazon's acquisition of Ring for over $1 billion marked its entry into the home security market and allowed Ring to access Amazon's resources.
Ring's customer base grew to over 2 million, and its products became widely available in numerous retail stores.