What Happened to GMB This Morning? Why is GMB Not on This Morning?
by Rubaditsha | Updated Jul 21, 2023
What Happened to GMB This Morning?
On the morning of Friday, July 21, 2023, there was an unexpected disruption to the regular broadcast schedule of Good Morning Britain (GMB) on ITV. Instead of airing the usual news program from 6 am, viewers were surprised to find that GMB was not on air at all. The show was taken off the schedule entirely for that day.
The reason for the show's absence was the live coverage of a match from the FIFA Women's World Cup, specifically the game between the Philippines and Switzerland. This football match took place from 5:50 am until 8:05 am and occupied the entire time slot that GMB typically fills.
As a result, GMB's usual three-hour slot until 9 am was entirely replaced by the Women's World Cup match. Following the football coverage, ITV proceeded to air a repeat episode of Bradley Walsh's quiz show, The Chase. The regular program Lorraine began as scheduled at 9 am.
Notably, GMB was not the only show affected by the Women's World Cup schedule. The previous day, Thursday, July 20, both This Morning and Loose Women were also taken off air due to live coverage of the tournament.
The unexpected absence of GMB left many viewers confused and disappointed. Some took to social media platforms, particularly Twitter, to express their bewilderment and inquire about the whereabouts of the show. They were unaware of the schedule change and questioned why women's football had replaced their usual morning news program.
This scheduling disruption was likely a temporary occurrence, as the Women's World Cup was ongoing and expected to continue in the coming weeks. On Monday, July 24, GMB, Lorraine, and This Morning were scheduled to be taken off air once again to make room for live coverage of the women's football matches.
Overall, the unexpected replacement of Good Morning Britain with Women's World Cup coverage caused some frustration and inconvenience for viewers who were hoping to catch up on the latest news and updates on that particular Friday morning.
Why is GMB Not on This Morning?
Good Morning Britain (GMB) is not airing on a particular day due to a schedule reshuffle caused by the Women's World Cup. The tournament began in Australia and New Zealand on July 20, and the significant time difference between those countries and the UK is affecting the daytime schedule on ITV.
As the Women's World Cup matches are being aired overnight and in the morning, it directly impacts the regular programming of GMB, which usually airs from 6 am every weekday. On the specific day in question, GMB is not on the schedule because the time slot has been allocated to live coverage of a match from the Women's World Cup.
The schedule changes also affect other daytime shows on ITV, such as Lorraine, This Morning, and Loose Women. On Monday, July 24, all these shows were taken off-air to make way for football coverage.
Viewers who are used to tuning in to GMB for their daily dose of news, views, and interviews might be disappointed to find the show replaced by live football coverage. However, this scheduling disruption is temporary and is likely to continue for a few weeks as the Women's World Cup progresses.
For fans wondering when GMB will be back on air, the show is scheduled to return on Thursday, July 27, at 6 am. However, it will be a shorter show than usual, ending at 8 am, as live coverage of the Portugal vs. Vietnam match will follow.
The scheduling changes during the Women's World Cup might cause some inconvenience to viewers, but they are necessary to accommodate the live coverage of the football matches. As the tournament continues, further schedule adjustments can be expected to accommodate more matches, including the knockout stages, until the competition concludes with the final in Sydney on August 20.
It's worth noting that the BBC's daytime schedules remain unaffected during this period, as they have chosen to show some of the overnight matches, including Colombia vs. Korea Republic and USA vs. Netherlands. Overall, the absence of GMB on certain days is a result of ITV's efforts to provide live coverage of the Women's World Cup matches, ensuring that viewers have the opportunity to watch and support their favorite teams during the tournament.
Where is GMB This Morning?
This morning, Good Morning Britain (GMB) is not airing on ITV due to a schedule reshuffle caused by the ongoing Women's World Cup. The tournament, which began in Australia and New Zealand on July 20, has led to significant time differences for viewers in other regions, including the UK. As a result, some matches are being broadcast overnight and in the early morning hours, directly impacting the regular daytime schedule on ITV.
GMB, which typically airs from 6 am every weekday and features hosts like Susanna Reid, Ben Shephard, and Kate Garraway, is not part of today's schedule. Instead, the time slot has been allocated to live coverage of a match from the Women's World Cup. This means that viewers who usually tune into GMB to get their daily dose of news, views, and interviews are left without the show on this particular day.
The scheduling changes have also affected other popular ITV daytime shows, such as Lorraine, This Morning, and Loose Women. On Monday, July 24, these shows were taken off-air as well to make room for live football coverage.
The temporary disruption to GMB and other daytime shows is a necessary measure to provide viewers with the opportunity to watch and support the Women's World Cup matches live. However, this may cause some disappointment for fans who were expecting their usual morning show.
For those wondering when GMB will be back on air, the show is scheduled to return on Thursday, July 27, at 6 am. However, the show's duration will be shorter than usual, ending at 8 am, as live coverage of the Portugal vs. Vietnam match will follow. As the Women's World Cup progresses, further schedule adjustments can be expected to accommodate more matches, including the knockout stages, until the competition concludes with the final in Sydney on August 20.
Meanwhile, the BBC's daytime schedules remain unaffected during this period, as they have chosen to show some of the overnight matches, including Colombia vs. Korea Republic and USA vs. Netherlands.
Why is Good Morning Britain Cancelled?
Good Morning Britain (GMB) is not permanently cancelled, but it may be temporarily off-air on certain days due to a schedule reshuffle prompted by the FIFA Women's World Cup 2023. The tournament, which started in Australia and New Zealand on July 20, has led to significant time differences for viewers in other regions, such as the UK, affecting the airing times of matches.
On specific days, GMB may not be broadcasted to make way for live coverage of the Women's World Cup matches. The matches are aired overnight and in the early morning hours, impacting the regular daytime schedule on ITV.
The temporary cancellation of GMB is part of the network's effort to provide viewers with the opportunity to watch and support the Women's World Cup matches live. ITV aims to accommodate the football coverage during this major sporting event, leading to scheduling changes for some of its daytime programs.
During this period, GMB's absence from the schedule might cause some disappointment for fans who are accustomed to tuning in for their morning news, views, and interviews. However, it's important to note that the show is expected to return to its regular broadcasting schedule once the Women's World Cup concludes.
The tournament is set to continue for several weeks, with matches taking place in different time zones. As a result, ITV's daytime schedule may continue to be affected on certain days until the Women's World Cup concludes with the final match in Sydney on August 20.
What Happened to Gmb This Morning: FAQs
Good Morning Britain is not airing today due to a schedule reshuffle caused by the FIFA Women's World Cup 2023. The tournament, which started in Australia and New Zealand, has led to time differences, affecting the daytime schedule on ITV. Some matches are being aired overnight and in the early morning hours, leading to temporary cancellations of GMB on certain days to make way for live coverage of the football matches.
Good Morning Britain is scheduled to return on Thursday, July 27, at 6 am. However, on that day, the show will have a shorter duration and end at 8 am due to live coverage of the Portugal vs. Vietnam match.
Yes, other ITV daytime shows like Lorraine, This Morning, and Loose Women have also been impacted by the scheduling changes. On Monday, July 24, these shows were taken off-air to accommodate live football coverage.
The schedule disruptions are expected to continue for the next few weeks as the Women's World Cup progresses. The tournament is set to continue with matches in different time zones, affecting ITV's daytime schedule on certain days until the competition concludes with the final match in Sydney on August 20.
The BBC has chosen to show some of the overnight Women's World Cup matches, including Colombia vs. Korea Republic and USA vs. Netherlands, which allows their daytime schedules to remain unaffected during this period.