What Happened with Bud Light? Its Latest Controversy Explained!
by Sona | Updated Apr 06, 2023
What Happened with Bud Light?
Recently, the American singer Kid Rock made headlines after using a rifle to shoot at several cases of Bud Light beer in response to the news that the beer company had made a transgender woman a spokesperson. This incident occurred after the company had sent a pack of Bud Light featuring the face of transgender woman and activist Dylan Mulvaney to Mulvaney over the weekend to celebrate her one year of "girlhood." While Mulvaney had posted on Instagram that the cans were her "most prized possession" and used the hashtag "#budlightpartner," the announcement of her partnership with Bud Light sparked backlash online, including from Kid Rock. He posted a video on social media, where he was seen wearing a white "MAGA" hat, using a rifle to shoot through packs of beer and declaring. The incident drew widespread criticism and reignited discussions around transgender rights and inclusivity.
Boycott of Bud Light Over Partnership with Trans Activist
There is currently a boycott of Bud Light due to their partnership with transgender influencer and activist Dylan Mulvaney. Mulvaney posted a video on Instagram thanking Bud Light for sending her a personalized can with her face on it to celebrate her first year of transitioning. However, some social media users have criticized the partnership and called for a boycott of the brand. This is not the first time a company has faced backlash for partnering with transgender activists, as Hershey's also received criticism for including a transgender rights activist's face on special chocolate bar wrappers in Canada for International Women's Day. Bud Light is owned by Anheuser-Busch.
New Bud Light Spokesperson
Bud Light has chosen trans activist Dylan Mulvaney as their latest spokesperson for the March Madness season. The announcement came with a pair of videos, which received both positive and negative reactions. Mulvaney shared on Saturday that Bud Light had sent her packs of their beer featuring her face to celebrate her recent achievement of reaching "365 Days of Girlhood." Bud Light recently announced that they had chosen trans TikTok star, Dylan Mulvaney, as their latest spokesperson through a pair of videos. However, the videos were met with criticism on social media. Mulvaney, who is also a trans activist, shared on Saturday that Bud Light had sent her packs of their beer featuring her face to commemorate her recent achievement of reaching "365 Days of Girlhood." She also promoted a Bud Light contest on her Instagram page, encouraging users to participate with the hashtag #EasyCarryContest for a chance to win $15,000.
Bud Light New Can Trans
Anheuser-Busch owns Bud Light. The controversy surrounding Bud Light's new can design was sparked by TikTok influencer Mulvaney, whose conservative critics were quick to condemn her for promoting the beer brand. In response, many people took to social media to share videos of themselves disposing of or destroying Bud Light products. Singer-songwriter Kid Rock even posted a particularly aggressive Instagram video in protest.
What Happened with Bud Light? FAQs
Recently, the American singer Kid Rock made headlines after using a rifle to shoot at several cases of Bud Light beer in response to the news that the beer company had made a transgender woman a spokesperson.
After transgender influencer and activist Dylan Mulvaney shared a sponsored post promoting Bud Light, some Anheuser-Busch customers threw away their beer.
Following Bud Light's collaboration with a trans activist, singer Kid Rock took a dig at the beer band as he joined the ranks of conservatives to denounce the beer giant's collaboration with TikToker and transgender activist Dylan Mulvaney.
Mulvaney, who now has more than 10 million followers on TikTok and 1.7 million on Instagram, rose to prominence last March, when she started to chronicle her gender transition in her “Days of Girlhood” TikTok series.
Trans TikTok star Dylan Mulvaney was announced as the latest spokesperson for Bud Light in a pair of videos, sparking support and backlash.