Why Did Disney Pull Advertising From X? Elon Musk and Disney CEO Clash
by Ruksana | Updated Dec 01, 2023
Why Did Disney Pull Advertising From X?
Disney's decision to pull advertising from X stems from concerns over antisemitism and the platform's association with controversial content. The move followed a scathing report that linked advertisements on X with pro-Nazi posts. Disney CEO Bob Iger, speaking at the New York Times' DealBook Summit, explained that Musk's public endorsement of a post widely condemned as antisemitic played a pivotal role in the company's decision.
Iger emphasized that the association with Musk's stance on X was not positive for Disney, leading them to suspend advertising on the platform. The clash between Musk and major advertisers underscores the complex dynamics surrounding content moderation, corporate responsibility, and the financial consequences for both platforms and companies involved.
Join us at Fresherslive to explore current news and trends presented in a clear and concise manner. Our goal is to keep you informed without any confusion, making your journey of staying updated a smooth one.
Elon Musk and Disney CEO Clash
The tension escalated as Elon Musk and Disney CEO Bob Iger took center stage at the New York Times' DealBook Summit. Musk accused the advertisers who left X of "blackmailing" him with money and delivered a blunt message for tthemselves." Meanwhile, Iger expressed respect for Musk's accomplishments but emphasized that Disney found the association with Musk's public stance on X to be detrimental. Iger specifically pointed to Musk's endorsement of a controversial post on X as a key factor in the decision to suspend advertising on the platform.
As the clash unfolds in the public eye, the financial ramifications for both X and Disney remain uncertain, with potential losses in advertising revenue looming large for the platform.
Financial Fallout: X Faces Potential Losses
More than a dozen major companies, including Disney, suspending their advertisements on X, the platform faces the possibility of losing up to $75 million in advertising revenue. The New York Times reported on the financial repercussions for X, highlighting the impact of companies like Airbnb, Coca-Cola, IBM, Microsoft, and Xfinity pulling out.
The controversy began when left-wing watchdog Media Matters for America found advertisements placed near neo-Nazi posts on X, prompting the initial wave of advertiser withdrawals. Elon Musk's strong stance, coupled with the right-wing backlash against Disney+, further complicates the landscape for X, raising questions about the platform's future financial stability.
Why Did Disney Pull Advertising From X? - FAQs
Disney pulled ads due to concerns over antisemitism and the platform's association with controversial content.
Musk's public endorsement of an antisemitic post played a pivotal role in Disney's decision.
Iger emphasized that Musk's association with X was not positive for Disney.
The clash occurred at the New York Times' DealBook Summit.
Musk accused them of "blackmailing" him with money.