Why Does The Super Bowl Fall Under The 10 Most Watched Television Shows in History?
by Alaguvelan M | Updated Feb 09, 2024
Why Does The Super Bowl Fall Under The 10 Most Watched Television Shows in History?
The Super Bowl is one of the most-watched annual sporting events globally, boasting high television ratings. It airs in over 130 countries and is broadcast in more than 30 languages, predominantly in North America.
The Super Bowl's popularity stems from its appeal to sports enthusiasts, its role as a cultural phenomenon, and the unique single-elimination playoff system of professional football.
In 2023, the live telecast of Super Bowl LVII on Fox Sports had the largest average viewership of any single-network U.S. television broadcast, with 115.1 million viewers. This number represents approximately 43% of people watching the Super Bowl for the enjoyment of the game, while another 24% tune in because their families and friends do.
In the case of the Super Bowl, several factors contribute to its status as one of the most watched television shows in history:
Super Bowl United States Television Rating
XLIV
February 7, 2010
CBS
106.48
45.0
68
$2,800,000
$3,484,273
XLV
February 6, 2011
Fox
111.04
46.0
69
$2,948,649
$3,558,307
XLVI
February 5, 2012
NBC
111.35
47.0
71
$3,442,752
$4,069,525
XLVII
February 3, 2013
CBS
108.69
46.4
69
$3,765,130
$4,385,649
XLVIII
February 2, 2014
Fox
112.19
46.7
69
$4,084,864
$4,683,701
XLIX
February 1, 2015
NBC
114.44
47.5
71
$4,283,129
$4,904,815
50
February 7, 2016
CBS
111.86
46.6
72
$4,800,000
$5,428,000
LI
February 5, 2017
Fox
111.32
45.3
70
$5,399,873
$5,912,858
LII
February 4, 2018
NBC
103.47
43.1
68
$5,235,379
$5,658,629
LIII
February 3, 2019
CBS
98.48
41.1
67
$5,199,916
$5,519,191
LIV
February 2, 2020
Fox
101.32
41.6
69
$5,400,000
$5,662,906
LV
February 7, 2021
CBS
95.2
38.2
68
$5,500,000
$5,500,000
LVI
February 13, 2022
NBC
99.18
36.9
72
$6,500,000
$7,020,000
LVII
February 12, 2023
Fox
112.17
40.0
-
$7,000,000
-
LVIII
February 11, 2024
CBS
-
-
-
-
-
Super Bowl
Date
Network
Viewership (millions)
Rating (%)
Share (%)
Advertising Revenue (millions)
Cost of 30-second ad (millions)
Super Bowl Spanish Television Rating
XLVIII
February 2, 2014
Fox Deportes
0.56
XLIX
February 1, 2015
NBC Universo
0.37
50
February 7, 2016
ESPN Deportes
0.47
LI
February 5, 2017
Fox Deportes
0.65
LII
February 4, 2018
Universo
0.54
LIII
February 3, 2019
ESPN Deportes
0.47
LIV
February 2, 2020
Fox Deportes
0.76
LV
February 7, 2021
ESPN Deportes
0.65
LVI
February 13, 2022
Telemundo
1.91
LVII
February 12, 2023
Fox Deportes
0.88
LVIII
February 11, 2024
Univision
-
Super Bowl
Date
Channel
Avg. viewers (millions)
Super Bowl Canada Television Rating
XLIV
February 7, 2010
6,017,000
Unknown
XLV
February 6, 2011
6,537,000
Unknown
XLVI
February 5, 2012
7,280,000
765,000
XLVII
February 3, 2013
6,447,000
Unknown
XLVIII
February 2, 2014
7,318,000
Unknown
XLIX
February 1, 2015
8,262,000
894,000
50
February 7, 2016
7,372,000
939,000
LI
February 5, 2017
5,602,000
997,000
LII
February 4, 2018
4,470,000
949,000
LIII
February 3, 2019
5,523,000
981,000
LIV
February 4, 2020
9,500,000
1,669,000
LV
February 7, 2021
9,414,000
1,121,000
LVI
February 13, 2022
8,100,000
-
LVII
February 12, 2023
8,600,000
-
Super Bowl
Date
Viewership (millions)
International viewership (millions)
Super Bowl Mexico Television Rating
In Mexico, Super Bowl LIV garnered an average of 3.7 million viewers and a 7.3 rating. Among the major broadcasters, TV Azteca attracted 2.94 million viewers, while Televisa had 2.66 million. Fox Sports recorded 0.87 million viewers, and ESPN had 0.83 million. The event achieved a total reach of 12 million viewers.
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Note: The above details are as per Wikipedia.
Why Does The Super Bowl Fall Under The 10 Most Watched Television Shows in History - FAQs
The Super Bowl's massive viewership can be attributed to its intense sporting competition, captivating halftime shows, and widespread cultural significance.
The Super Bowl consistently outperforms other sports events in terms of viewership, drawing substantially higher ratings and maintaining stable viewership over time.
Many viewers watch the Super Bowl to enjoy the game itself, while others are drawn by the tradition, camaraderie, and shared experiences associated with the event.
The halftime show features top musical acts and entertainment spectacles, attracting a significant number of viewers who tune in specifically for this part of the event.
The Super Bowl enjoys near-universal broadcasting access, making it easily accessible to a large potential audience through major networks and online streaming platforms.