HPPSC Syllabus 2024
The syllabus for the Himachal Pradesh Public Service Commission (HPPSC) 2024 exam for the post of Area Manager, Class-I, includes a section on Finance & Marketing. This section, common for all candidates, focuses on Marketing Management. In this part of the exam, candidates are expected to demonstrate their understanding of marketing principles and practices.
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Candidates should be prepared to analyze case studies, apply theoretical concepts to real-world scenarios, and propose strategic solutions to marketing challenges. The exam will be a descriptive type, lasting for three hours and carrying a total of 120 marks. Here is the official PDF for HPPSC Syllabus 2024.
Syllabus Details
Paper-II: Descriptive Type Subject Aptitude Test (SAT)
Section 1: Finance & Marketing (Common for all candidates) (60 marks)
Management Practices & Organizational Behavior
- Meaning, Nature, and Evolution of Management Thought
- Managing Individual Behavior: Perception, Personality, Attitude, Emotional Intelligence
- Managing Group Processes: Group Dynamics, Organizational Culture, Organizational Learning
- Organizational Change and Development
Managerial Economics
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- Nature and Scope of Managerial Economics
- Basic Economic Concepts
- Understanding Demand Function and Elasticity
- Cost Analysis and Production Functions
- Pricing Strategies and Tactics
Indian Ethos & Business Ethics
- Management Lessons from Vedas, Mahabharata, Bible, Quran
- Indian Systems of Learning: Gurukul System, Karma Philosophy
- Business Ethics: Theories, Ethical Issues in Business Management
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Fundamentals of Management
- Introduction to Management
- Managerial Roles, Skills, and Approaches
- Planning, Decision Making, Organizing, Leading, Controlling
I.T. Skills for Managers
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- Introduction to Information Technology and Business
- Types of Information Systems
- IT Applications in Functional Areas of Management
- Digitalization of Businesses, Recent IT Trends
Financial Institutions and Market
- Indian Financial System and Institutions
- Financial Markets in India: Money Market, Capital Market, Commodity Market
- Investment Analysis and Portfolio Management
- Strategic Management: Process, Formulation, Implementation, Evaluation
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Section 2: Subject Specific Syllabus (60 marks)
Financial Management
- Concept, Functions, and Sources of Finance
- Time Value of Money
- Cost of Capital, Capital Structure, Capital Budgeting
- Dividend Decision, Working Capital Management
- Leverage, Budgeting and Budgetary Control
- Lease, Factoring, International Financial Management
Marketing Management
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- Introduction to Marketing
- Marketing Information System, Marketing Research
- Consumer Behavior, Market Segmentation, Targeting, Positioning
- Product Decisions, Branding, Packaging
- Pricing Decisions, Promotion Decisions, Distribution Decisions
- Service Marketing, Customer Relationship Management
- Retail Marketing, Emerging Trends: E-Marketing, Direct Marketing, Rural Marketing, Sustainable Marketing
HPPSC
The Himachal Pradesh Public Service Commission (HPPSC), established on April 8, 1971, is a vital governmental organization in Himachal Pradesh. Its primary role is to conduct Civil Services and Competitive Examinations to recruit deserving candidates for numerous civil service and departmental positions. Serving as the apex constitutional body of the state, HPPSC ensures the selection of competent individuals to serve various administrative roles.
Through its rigorous examination processes, HPPSC identifies candidates based on merit and suitability for the diverse needs of the state's government departments.
As a cornerstone of the state's administrative machinery, HPPSC plays a pivotal role in maintaining the efficiency and effectiveness of public services in Himachal Pradesh, thereby contributing significantly to the state's overall development and governance.
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