Can you advertise on Tiktok? A Step by Step Guide

TikTok

Chinese company ByteDance owns the short-form video hosting platform TikTok, also known as Douyi in China. It consists of various short-form user videos from the users for their daily content. Each video lasts only 10 to 15 minutes and will portray different kinds of pranks, stunts, tricks, jokes, dancing, and entertainment. It was first launched in the Chinese market as a Douyin network in September 2016, whereas TikTok was a popular app that could be used worldwide. Most people outside mainland China saw the release of TikTok on devices like iOS and Android in 2017. However, the app only worked globally on 2 August 2018, when it was connected with Musical.ly, another Chinese social media site.

Can you Advertise on Tiktok?

TikTok provides a fantastic opportunity for brands to advertise, as its active user numbers have already surpassed Twitter and Snapchat, and it is less inundated with ads than other social networks. In early 2019, TikTok unveiled a beta version of its advertising platform, which has since been utilized by prominent brands such as Nike and Apple Music to market their products with distinctive and amusing ads. Advertising on TikTok provides unique formats and targeting options that can assist you in reaching one of the most profitable and difficult-to-reach user demographics: Gen Z. Nevertheless, advertising on TikTok may not be appropriate for all companies.

How to Advertise on Tiktok? 

• To set up TikTok ads from your TikTok ad account, you need to follow several steps. The first step is to create your TikTok ad account by choosing your billing country or region, selecting whether you’re using the account for a business or individual, and entering basic information like your email address and password. Then, after your brand is approved, you need to log in to your dashboard and finish the initial account setup.
• Next, you need to create and install the TikTok Pixel, which is a snippet of code on your website that gathers information about site events. You can then create a new campaign under the “Campaigns” tab and set your campaign objective, name your campaign, and set a campaign-level minimum budget.
• After that, you need to create an ad group to define audiences, campaign budgets, and placements for your ads. You can choose the promotional type or goal, select the ad placement, the creative type, and the target audience. Then, you need to select a delivery type before creating a new ad by uploading either a video or an image file as your ad creative.
• Lastly, you can use TikTok Promote to boost existing ads and measure your ad performance using TikTok's native analytics. This will show you how your ad is doing in terms of impressions, clicks, conversions, and more, and allow you to test and compare the performance of different ad creatives and placements to see what works best for you.

How much does it cost to Advertise on Tiktok?

While TikTok can be an effective advertising platform for major companies such as Nike, Disney, or Grubhub, it may not be financially feasible for small businesses. The cost of advertising on TikTok is not publicly disclosed, but a leaked TikTok pitch deck suggests that larger campaigns can cost anywhere from $25,000 to $150,000, depending on the campaign type. In addition, TikTok's self-service ad option requires a minimum budget of $500 for overall campaigns and a $20 minimum for ad groups. This minimum investment can help you achieve your desired results and reach your objectives. However, if you are seeking a cost-effective and predictable advertising solution, TikTok may not be the most suitable option for you at present.

Types of TikTok Advertisement 

This post provides information on the various types of ads available on TikTok's ad platform and its related apps. However, it's important to note that some ad formats may not be available in certain regions. For detailed specifications on each ad format, please refer to the TikTok ad specs section below.

• In-feed ads are self-service ads that can be created through the TikTok Ad Manager interface. They can include video, image, brand or app name, and ad text. Image ads are exclusive to TikTok's News Feed apps and contain an image, brand or app name, and ad text.
• Video ads, on the other hand, are available on TikTok and the family of news apps. They are full-screen videos that run between 5-60 seconds and contain a video, an ad display image, a brand or app name, and ad text.
• Spark ads are ads that allow brands to boost organic content from their account or other users. These ads have higher engagement and completion rates than standard in-feed ads.
• Carousel ads, meanwhile, are only available in TikTok's News Feed apps and can include up to ten images with unique captions per ad.
• Managed brands that work with a TikTok sales representative have access to additional ad formats, such as TopView ads, Branded Hashtag Challenges, and Branded Effects. TopView ads are video ads that appear as a full-screen takeover when users open the TikTok app. Branded Hashtag Challenges are campaigns that encourage engagement and user-generated content to appear on the hashtag challenge page. Branded Effects include branded stickers, filters, and special effects that can be used to get TikTokers interacting with your brand.

Details on Targetting Tiktok Advertising audiences 

Investing in TikTok ads could be beneficial if your brand primarily targets Gen Z audiences since 66% of TikTok users are under the age of 30, with 41% of them being between 16 and 24 years old. It's worth noting that many social media platforms initially gain popularity among younger users before eventually expanding to other age groups. Even if advertising on TikTok isn't suitable for your brand at the moment, familiarizing yourself with the advertising process can prove helpful in the future.

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