He Gets Us Super Bowl Ad, Everything About Jesus Super Bowl He Gets Us Commercial
by Krishika M
Updated Feb 14, 2023
What Is He Gets Us?
The issue with American Christianity often arises when church leaders deviate from Jesus' teachings and prioritize issues like abortion and homosexuality, which Jesus did not speak much about during his time on Earth. Evangelical leaders have also added hostility towards immigrants and support for firearms, which does not align with Jesus' teachings. The "He Gets Us" ad campaign, which included Super Bowl spots, is seen as a positive because it brings attention back to Jesus' teachings. According to the agency responsible for the ads, the purpose of the campaign is to make Jesus more significant in American culture. A supporter of the campaign is David Green, the founder of Hobby Lobby. The Alliance has claimed credit for its involvement in drafting the Mississippi abortion law, which was used by the Supreme Court's conservative judges to overturn Roe v. Wade. The group also appears to strongly support allowing businesses to discriminate against individuals based on their gender or sexual orientation.
He Gets Us Super Bowl Ad
During the Super Bowl, which is considered the USA's biggest secular holiday, the "He Gets Us" campaign aired two ads that aimed to promote the message of Jesus in a secular environment. The campaign spent $7 million for two 30-second spots during the game. The first ad showcased images of children while urging viewers to "be childlike", while the second ad promoted a message of inclusion while showing images of anger and perceived division. The campaign aims to reintroduce people to Jesus of the Bible and his love and forgiveness. Similar to how popular beer brands advertise during the big game, Christianity still holds a prominent position as the main religious force in the USA. However, leaders are worried about the possible reduction in influence in an increasingly diverse environment. This has contributed to the development of two serious advertisements that may have dampened the spirits of a few viewers.
'He Gets Us' ran two ads during the Super Bowl, which placed eighth and 15th, respectively, in USA TODAY's Ad Meter, a ranking of commercials by consumer rating. The ads also generated social media buzz, with "Christian Super Bowl" trending on Twitter on Monday morning. However, the response was mixed, and U.S. Rep. Alexandria Ocasio-Cortez, D-N.Y., was among those who criticized the ads. On Twitter, U.S. Rep. Alexandria Ocasio-Cortez, D-N.Y., criticized the 'He Gets Us' ads, suggesting that Jesus would not have spent millions on Super Bowl ads to make fascism look benign.
He Gets Us Commercial
The "He Gets Us" campaign, which was launched nationally in 2022, has featured billboards in various US cities and commercials during sports events. Its videos aim to relate Jesus to current issues such as immigration, artificial intelligence, and activism. At the end of each video, viewers are encouraged to visit the "He Gets Us" website for further information. Jason Vanderground, the president of Haven, the agency responsible for the ads, has stated that the campaign's objective is to make Jesus more significant in American culture.
Considering the Alliance's conservative stance on issues such as abortion and discrimination, the "He Gets Us" campaign may seem like a strategy to lure people in with vague appeals to human decency, only to expose them to hateful beliefs later. Some speculate that the campaign aims to attract younger generations who have become disconnected from traditional religious institutions, as is occurring throughout the West. It's possible that the campaign could recruit a few individuals who eventually adopt conservative views on issues like LGBTQ rights and abortion. However, the number of converts and the length of time it would take to achieve this goal are unknown. Some conservative Christians are dissatisfied with the campaign because it doesn't promote their message as clearly as it does others'.
Who Created He Gets Us?
The lead agency behind the "He Gets Us" campaign is HAVEN, a creative hub and marketing resource, as stated by Vanderground. The campaign began as a response to the query of how the "greatest love story in history" became associated with hate, and it has now evolved into a movement, he said. In addition, "He Gets Us" is an initiative of the Servant Foundation, which is managed by The Signatry, a Kansas-based foundation, and donor-advised fund. Bill High, a philanthropic advisor from Kansas, established The Signatry in 2000, and the foundation has garnered over $4 billion in contributions and has assisted in allocating more than $3 billion in charitable grants, according to its website. During the upcoming Super Bowl, viewers may notice two seemingly unrelated ads that end with the phrases "Jesus" and "He Gets Us." These ads were produced by a non-denominational group as a means of introducing Christ's message of love to new and diverse audiences.
Who Sponsored The He Gets Us Super Bowl Commercial?
While the He Gets Us campaign remains tight-lipped about the identities of its specific donors, it has been confirmed that Hobby Lobby co-founder David Greene is one of its major contributors. In November, Greene announced his support for the campaign, which he said is meant to convey the message that Jesus “gets us” and understands and loves even those we hate. The campaign's president, Vanderground, also confirmed Greene's involvement.
Vanderground stated that the He Gets Us campaign is spending approximately $20 million on its Super Bowl TV ads. The campaign was initially announced as a $100 million effort, and Vanderground stated in February to Christianity Today that the goal is to invest about $1 billion over the next three years, which is only the first phase.
He Gets Us Super Bowl Ad - FAQs
'He Gets Us' is a group that aims to spread the message of Christ's love and forgiveness to new audiences.
The 'He Gets Us' Super Bowl ads aim to reintroduce people to the Jesus of the Bible and his message of love and forgiveness. The ads encourage viewers to be childlike and promote a message of inclusion.
The campaign is largely funded by anonymous donors, although Hobby Lobby co-founder David Greene has confirmed that he is one of the major donors.
The ads placed 8th and 15th in USA TODAY's Ad Meter, which ranks commercials based on consumer ratings. The ads also generated some social media buzz, with "Christian Super Bowl" trending on Twitter on Monday, although the buzz was mixed, with some criticism from public figures like U.S. Rep. Alexandria Ocasio-Cortez.
The campaign is reportedly spending around $20 million on its Super Bowl TV spots, as part of a larger effort to invest about $1 billion over the next three years.