How Much is Peacock for NFL Playoffs? How Many NFL Games are on Peacock?

Peacock paid approximately $110 million for exclusive streaming rights to one NFL playoff game, featuring the Kansas City Chiefs and the Miami Dolphins.

by M Nishali

Updated Jan 09, 2024

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How Much is Peacock for NFL Playoffs? How Many NFL Games are on Peacock?
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Peacock Streaming Service

Peacock is an American streaming service launched on July 15, 2020, owned by Peacock TV LLC, a subsidiary of NBCUniversal. Available in the United States and internationally through partnerships, Peacock offers a variety of content, including series, films, news, and sports programming. The service is named after the NBC logo and is known for its free ad-supported version with limited content.

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It also provides premium tiers that offer a more extensive content library and access to additional channels like NBC Sports, Hallmark Channel, and WWE. Peacock has gained popularity, reaching 30 million paid subscribers in October 2023. The platform's success is attributed to its diverse content offerings and competitive positioning in the rapidly evolving streaming industry.

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How Much is Peacock for NFL Playoffs? 

Peacock paid a hefty sum of around $110 million to exclusively stream one NFL playoff game, featuring the Kansas City Chiefs and the Miami Dolphins. This means that the game can only be watched on Peacock, causing some dissatisfaction among the 30 million subscribers of the streaming service. The deal reflects a larger trend, as NBC Sports President Jon Miller emphasizes that streaming services playing a role in airing NFL games is "here to stay."

Peacock is set to have exclusive regular-season NFL games until 2028, with additional playoff games yet to be confirmed. Despite potential discontent, this move signals a shift towards digital platforms as Peacock becomes a go-to destination for premier live sports content, highlighting the evolving landscape of sports broadcasting.

How Many NFL Games are on Peacock?

Peacock is exclusively streaming one NFL playoff game, investing approximately $110 million. The chosen match showcases the Kansas City Chiefs hosting the Miami Dolphins, and it's the only NFL playoff game available solely on Peacock.

While this has caused discontent among some football fans, Jon Miller, President of Acquisitions & Partnerships for NBC Sports, emphasizes that the trend of streaming NFL games on platforms like Peacock is here to stay. This exclusive playoff game, along with the simulcasting of other NBC games, solidifies Peacock's position as a go-to platform for live sports streaming, a trajectory expected to continue until 2028.



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How Much is Peacock For NFL Playoffs - FAQs

1. What is Peacock, and when did it launch?  

Peacock is a streaming service owned by Peacock TV LLC, a subsidiary of NBCUniversal, and it launched on July 15, 2020.

2. How many paid subscribers does Peacock have as of October 2023?  

Peacock has reached 30 million paid subscribers.

3. How much did Peacock pay for exclusive NFL playoff game streaming rights?  

Peacock paid around $110 million for the exclusive streaming rights to an NFL playoff game.

4. Why were some subscribers dissatisfied with the exclusive NFL game on Peacock?  

Some subscribers were dissatisfied because the NFL game could only be watched on Peacock, raising concerns about exclusivity.

5. Until when is Peacock set to have exclusive regular-season NFL games?  

Peacock is set to have exclusive regular-season NFL games until 2028, demonstrating a long-term commitment to streaming premier live sports content.

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