How To Do A Axe Ratio Challenge Tiktok? Everything About The Axe Ratio Challenge On Tiktok
by A Maria
Updated Mar 01, 2023
TikTok
Chinese company ByteDance owns the short-form video hosting platform TikTok, also known as Douyi in China. It consists of various short-form user videos from the users for their daily content. Each video lasts only 10 to 15 minutes and will portray different kinds of pranks, stunts, tricks, jokes, dancing, and entertainment. It was first launched in the Chinese market as a Douyin network in September 2016, whereas TikTok was a popular app that could be used worldwide. Most people outside mainland China saw the release of TikTok on devices like iOS and Android in 2017. However, the app only worked globally on 2 August 2018, when it was connected with Musical.ly, another Chinese social media site.
How To Do A Axe Ratio Challenge Tiktok?
An axe is using a multichannel campaign to drag luxury fragrance maker Chanel, claiming to bring the internet slang term ‘rationing’ to the real world. This term refers to a situation where a reply to a post receives more likes than the original post. The campaign aims to connect with younger consumers, particularly Gen Z guys, who view ‘premium’ as a feeling rather than a price point. Axe’s strategy includes a larger-than-life digital billboard in Times Square, a social media and search engine trolling campaign against Chanel, and a partnership with Sidewalk on TikTok. In a blind scent test, Axe Fine Fragrances were preferred by 73% of guys over the popular Bleu de Chanel. The campaign is part of Axe’s efforts to attract younger consumers, following significant investments in gaming and esports, and an ad campaign in 2021 that embraced the generation’s sexual fluidity and open-mindedness.
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About TikTok
SPECIFICATIONS
DETAILS
Developer
ByteDance
Date of release
September 2016
Operating system
iOS
iPadOS
Android
Size
278.3 MB (iOS)
265.2 MB (iPadOS)
88.0 MB (Android)
Type
Video sharing
How To Do A Axe Ratio Challenge Tiktok - FAQs
The Chinese corporation ByteDance owns the short-form video hosting service TikTok, also known as Douyin in China.
It features a wide range of short-form user videos, with lengths ranging from 15 seconds to ten minutes, in genres such as pranks, stunts, tricks, jokes, dancing, and entertainment.
The Rewards Program on TikTok is another feature. The TikTok Rewards program, as the name suggests, "rewards" you for using TikTok.
The Chinese market first saw the launch of Douyin in September 2016, while TikTok is the app's worldwide counterpart.