How To Get Ads On Facebook Reels? How To Monetize Facebook Reels?
by Krishika M
Updated Mar 01, 2023
Facebook Reels
Facebook Reels is a feature within the Facebook app that allows users to create short-form videos set to music, similar to TikTok or Instagram Reels. Facebook Reels was launched in August 2020 in India, and has since been rolled out to other countries. It offers a variety of editing tools, music tracks, and effects to enhance the videos. Users can share their Reels on their Facebook Page or in the Reels section of the app. Currently, Facebook does not have a direct monetization option for creators on Reels, but selected creators and publishers are invited to test ads on their publicly shared Reels.
How To Get Ads On Facebook Reels?
To run ads on Facebook Reels, you need to follow these steps:
Create a Facebook Business Manager account if you don't already have one.
Once you have a Business Manager account, you need to create a Facebook Ads Manager account within it.
Next, create a new ad campaign within Ads Manager, and select the objective that best aligns with your advertising goals. For Reels, you may want to choose the "Brand Awareness" or "Video Views" objective.
After selecting your objective, you need to create your ad. In the ad creation process, select "Reels" as the placement for your ad. You can also choose other placements if you want your ad to appear in other areas of Facebook.
Once you've created your ad, set your targeting and budget, and submit it for review. Facebook will review your ad to make sure it meets their advertising policies before it is approved.
Note that advertising on Facebook Reels may not be available in all regions and may be subject to certain eligibility criteria.
How To Monetize Facebook Reels?
Facebook Reels currently does not have a direct monetization option for creators, unlike some other platforms like TikTok. However, there are still ways that creators can monetize their content on Facebook Reels indirectly:
Promote products or services: Creators can use Facebook Reels to showcase products or services they offer, and provide links or information on how viewers can purchase them.
Sponsored content: Creators can work with brands to create sponsored content for their Reels, which can provide an additional revenue stream.
Cross-promotion: Creators can use Facebook Reels to promote their other social media channels, such as YouTube or Twitch, where they may have more monetization options available.
Fan support: Creators can use tools such as Facebook Stars, which allows viewers to send virtual gifts to support their favorite creators.
Brand partnerships: Creators can also work with brands to create sponsored content or promote their products on their other social media channels, and use Facebook Reels as a way to cross-promote that content.
Overall, while there is no direct monetization option for Facebook Reels at the moment, there are still many ways that creators can monetize their content on the platform indirectly.
Facebook Reels Monetization Requirements
To test ads on Facebook Reels, selected creators and publishers are required to meet certain criteria for monetizing their reels with ads. They must comply with Facebook's Partner Monetization Policies and Content Monetization Policies, be at least 18 years old, and live in a country that is eligible for in-stream ads.
It should be noted that these ads are only applicable for publicly shared Facebook Reels.
How To Get Ads On Facebook Reels - FAQs
Facebook's Partner Monetization Policies and Content Monetization Policies are sets of guidelines that creators and publishers must adhere to in order to monetize their content on Facebook. These policies cover areas such as content quality, intellectual property, community standards, and copyright infringement.
To monetize Facebook Reels with ads, you must be at least 18 years old.
The eligibility criteria for in-stream ads on Facebook Reels vary by country. To check if your country is eligible, you can visit the Facebook for Creators website.
No, only selected creators and publishers are invited to the test for monetizing their Facebook Reels with ads, and they must meet certain eligibility criteria.
No, these ads may only be used on publicly shared Facebook Reels. If your Reel is set to private, it cannot be monetized with ads.