How To Get Followers On Pinterest, How To Increase Followers On Pinterest?
by Hemalatha R
Updated Feb 28, 2023
Pinterest is an American image-sharing and social media service that was created in 2009. The platform is designed to enable users to save and discover information, specifically "ideas," on the internet using images. It also allows users to save animated GIFs and videos in the form of pinboards. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp and is operated by Pinterest, Inc. which is based in San Francisco. Pinterest has grown in popularity over the years, and as of December 2022, the platform had 450 million global monthly active users. With this vast user base, Pinterest has become a significant platform for businesses and marketers to showcase their products and services.
The site's interface is user-friendly, and users can easily navigate through the platform. When users come across an image they like, they can save it to their personal collection, known as a "board." Boards can be themed around any topic, and users can create multiple boards to organize their saved images. Pinterest is unique in that it operates more like a search engine than a social media platform. Users can search for specific topics or images by typing in keywords or phrases in the search bar. The platform also has a feature called "Guided Search," which suggests related topics based on a user's search history.
Pinterest also offers users the ability to follow other users and their boards. This allows users to discover new content and to stay updated with the latest trends and styles. Users can also "like" and "comment" on pins, similar to other social media platforms.One of the most significant features of Pinterest is its ability to drive traffic to websites. Businesses can use Pinterest to showcase their products and services, and by including a link to their website in their pins, they can drive traffic to their site. This makes Pinterest a valuable tool for businesses looking to increase their online presence and generate leads. Pinterest has also introduced features such as "Shop the Look" and "Buyable Pins," which allow users to purchase products directly from the platform. This has made Pinterest a popular platform for e-commerce businesses, as they can sell their products directly to users without the need for them to leave the platform.
In recent years, Pinterest has made efforts to become a more inclusive platform. The company has introduced features such as "skin tone ranges," which allow users to filter search results based on skin tones, and "board organization," which allows users to organize their boards by topics related to mental health. The platform has also made efforts to combat misinformation by introducing features such as "fact-checking" and "disinformation policies." This has helped to create a safer and more trustworthy environment for users. In conclusion, Pinterest is a unique platform that has become an important tool for businesses and individuals alike. With its user-friendly interface, vast user base, and ability to drive traffic to websites, Pinterest has become an essential part of many online marketing strategies. The platform's commitment to inclusivity and combatting misinformation has helped to create a safer and more welcoming environment for users. With its continued growth and innovation, Pinterest is sure to remain a significant player in the world of social media and online marketing for years to come
How To Get Followers On Pinterest?
Pinterest is a platform that can benefit businesses of all sizes. With features such as unique content formats, advanced analytics, shopping features, and the ability to create an ad account, a business account on Pinterest is worth considering. Here are ten steps for businesses to use Pinterest to improve their reach and engagement:
Use a Pinterest business account.
Optimize your username and Pinterest bio.
Post Idea Pins.
Include text on your Idea Pins.
Focus on a specific audience.
Post original images.
Include relevant topic tags to increase video reach.
Create a cohesive brand for recognition on the platform.
Post infographics to promote proprietary data for your company.
Use keywords in your board names and pin descriptions.
Using a Pinterest business account is essential because it provides access to unique content formats, advanced analytics, shopping features, and the ability to create an ad account to promote your content. If you have an existing account, you can convert it to a business account to maintain authority. The username and bio on a Pinterest account are searchable, so including relevant search terms related to your niche will increase profile visibility. Including keywords in your profile is an excellent way to improve the chances of your content showing up for users searching for specific topics. Idea Pins are a multi-page video-based format that allows creators and businesses to record, edit, and share up to 20 pages of content within one post. By including text overlays on Idea Pins, creators can make their content more accessible and searchable within Pinterest.
Focusing on a specific audience is crucial for improving engagement and reach. By identifying a niche and dominating it, businesses can expand their reach as their content is consumed, shared, and recognized. Posting original images is a critical step for businesses looking to position themselves in front of potential customers on Pinterest. Re-pinning content that aligns well with your brand is also essential. Including relevant topic, tags is a more effective way to categorize content and improve reach than hashtags. Creating a consistent brand identity is paramount to increasing ROI for your Pinterest marketing efforts. Building a brand identity is the first step to building trust with your target audience.
Infographics are an excellent mix of data, visual, and written content, making them extremely shareable. By creating custom-branded infographics and sharing them on Pinterest, businesses can establish credibility by educating their audience. Including relevant keywords in board names and pin, descriptions are critical for positioning your brand in front of Pinterest users who are actually searching for your content. Using Pinterest Trends is an excellent tool for finding what potential customers are searching for and letting those results inform what content you share. In conclusion, businesses can benefit from using Pinterest by following these ten steps to improve their reach and engagement. By creating a consistent brand identity, focusing on a specific audience, and posting original content, businesses can establish credibility and increase ROI.
How To Increase Followers On Pinterest?
Pinterest is one of the most popular social media platforms with over 400 million active users. It is a platform that can help grow your brand and reach your target audience. If you’re wondering how to get more followers on Pinterest, here are some tips that can help.
Create a profile photo for yourself
The first step in getting more followers on Pinterest is to create a profile photo for yourself. Your profile photo represents your brand and should be eye-catching and easy to recognize. Using a stock image or a low-quality photo can be a turn-off for potential followers. Choose a photo that is high quality, relevant to your brand, and visually appealing.
Pin images from other websites
One of the easiest ways to get more followers on Pinterest is to pin images from other websites. Pinterest is a visual platform, and users are always looking for fresh and interesting content. By pinning images from other websites, you can curate a collection of pins that showcase your interests and expertise. Make sure to give credit to the original source of the image and add a thoughtful caption that adds value to the pin.
Add links in your pins
Adding links to your pins is essential if you want to drive traffic to your website or blog. When you pin an image, make sure to add a relevant link that leads to more information on the topic. This will help users discover new content and increase engagement with your pins. You can also add links to your social media accounts to encourage users to follow you on other platforms.
Optimize your boards
Organizing your pins into relevant boards is essential for getting more followers on Pinterest. Users are more likely to follow boards that are well-curated and focused on a particular topic. Make sure to use keywords in your board titles and descriptions to make them easy to find in search results. You can also categorize your boards to help users discover them through the Pinterest search function.
Engage with other users
Engaging with other users is a great way to get more followers on Pinterest. Commenting on other users' pins and boards can help you connect with like-minded individuals and build relationships. You can also follow other users and repin their content to show your support. This can help you get noticed by other users who may be interested in your brand.
Use hashtags
Hashtags are a great way to get more visibility for your pins and boards on Pinterest. Adding relevant hashtags to your pins can help users discover your content through search results. Make sure to use popular and relevant hashtags that are specific to your niche. You can also create your own branded hashtag to help users identify your content on Pinterest.
Pin consistently
Consistency is key when it comes to getting more followers on Pinterest. Pinning regularly and consistently can help you maintain engagement with your audience and keep your content fresh. Aim to pin at least once a day, but don't go overboard. Pinning too much can overwhelm your followers and lead to a decrease in engagement.
In conclusion, getting more followers on Pinterest requires a combination of strategy, creativity, and consistency. By following these tips, you can build a strong presence on Pinterest and attract more followers to your brand. Remember to focus on creating high-quality content, engaging with other users, and optimizing your pins and boards for search results. With time and effort, you can grow your following on Pinterest and achieve your marketing goals.
How To Get Followers On Pinterest - FAQs
No, it's best to create a unique profile photo that represents your brand or personal identity. Using a stock image can make your profile appear less authentic and less likely to attract followers.
No, it's actually beneficial to pin images from other websites as well. This helps to diversify your content and shows that you are engaged with the wider community on Pinterest. Just make sure to give credit and link back to the original source.
It's generally recommended to include only one link per pin, as this makes it clear what action you want your followers to take. If you include multiple links, it can be confusing and overwhelming for users.
Yes, engagement is key to building a following on Pinterest. This includes liking, commenting, and sharing other users' content, as well as responding to comments on your own pins. By being active in the community, you increase your visibility and attract more followers.
Pinterest is a versatile platform that can be used to promote a wide range of businesses and brands. However, it's important to understand your target audience and create content that is relevant and appealing to them. For example, if you are promoting a fitness brand, you might create boards and pins related to healthy recipes, workout routines, and motivational quotes.