How Twitter Died in 2023? Why X May Not Be Far Behind?
by Ruksana
Updated Dec 21, 2023
How Twitter Died in 2023?
Twitter faced a downfall in 2023 under Elon Musk's leadership. Musk, who acquired the platform for $44 billion, brought about controversial changes that negatively impacted its functionality. Despite Musk's attempts at humor, such as entering the company headquarters with a sink, his leadership saw a lack of notable improvements.
Musk's major ideas, including an $8 monthly subscription fee for a blue check and rebranding Twitter as "X," faced criticism and failed to resonate with users. Musk's controversial decisions, like reinstating right-wing extremists and spreading conspiracy theories, contributed to a decline in user engagement, loss of advertisers, and financial challenges for the platform.
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Why X May Not Be Far Behind?
The future of "X" (formerly Twitter) appears uncertain due to a series of missteps under Elon Musk's direction. Musk's attempts to introduce changes, such as removing article headlines and rebranding to "X," have been met with dissatisfaction. The platform's decline is evident in the dwindling user base, with Musk's ideas failing to attract sustained interest.
Financial challenges pose a significant threat, as banks holding $13 billion in debt may consider repossession if "X" struggles to meet its $300 million quarterly interest payments. Musk's controversial decisions and the departure of major advertisers contribute to the skepticism surrounding the platform's viability.
Blue Check Chaos
Musk's implementation of a paid verification scheme, known as the blue check, created chaos on Twitter. The flawed system allowed an influx of spammers, scammers, and Musk supporters, leading to a decline in the platform's usefulness. Musk's decision to give verified accounts priority ranking in replies and search results, regardless of their content, altered the dynamics of conversations.
This move, combined with the promise of potential ad revenue for verified accounts, incentivized engagement bait and filled timelines with spam. The blue check chaos highlighted Musk's questionable decisions and their impact on user experience.
Twitter Becomes "X"
The transformation of Twitter into "X" marked a significant shift under Elon Musk's leadership. Musk's decision to rebrand the platform symbolized a departure from Twitter's legacy and its association with the bird logo. The choice of "X," a letter Musk has been fascinated with, represented a break from Twitter's expectations and norms.
Musk's actions under "X," such as boosting hate speech and conspiracy theories, were seen as contrary to Twitter's original mission. The rebranding was not just an ill-considered change but a move to fully sever ties with Twitter's past, allowing Musk to reshape the platform according to his vision, even at the risk of alienating users and advertisers.
How Twitter Died in 2023? - FAQs
Elon Musk's controversial changes negatively impacted Twitter's functionality and led to a decline.
Elon Musk acquired Twitter for $44 billion.
Musk's $8 monthly subscription fee for a blue check and rebranding Twitter as "X" faced criticism.
Musk's decisions led to a decline in user engagement, loss of advertisers, and financial challenges for the platform.
Missteps under Elon Musk's direction, user dissatisfaction, and financial challenges contribute to the uncertainty.