Instagram Shopping Feature, What is Instagram Shopping Feature?
by Tamilarasi S
Updated Dec 14, 2023
Instagram is an American social networking service owned by Meta Platforms, allowing users to share photos and videos. It operates on iOS, Android, Windows 10, and the web. Users capture and edit photos using filters, sharing them on Instagram or other platforms like Facebook. Originally limited to a square format, Instagram expanded to support various aspect ratios.
Features include hashtags, location tags, and the option to share publicly or with approved followers. The platform gained rapid popularity since its 2010 launch, reaching one billion users by 2018. It introduced features like Stories, allowing posts to be visible for 24 hours, and messaging. Despite its success, Instagram faces criticism for potential negative impacts on mental health and issues related to content, censorship, and policy changes.
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Instagram Shopping Feature
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fresShops:
- Instagram Shops are like digital stores for businesses on Instagram.
- They let you organize your business profile and showcase your products.
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Instagram Shop:
- A shopping destination within the Instagram app.
- It connects users with various businesses and helps them discover products and brands.
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Shopping Tags:
- Allow businesses to highlight products in posts and stories.
- Users can easily identify these posts as shoppable by seeing a tag in the bottom left corner.
- Tapping the tag shows product details and a link to view more products.
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Product Detail Page:
- Provides detailed information about a specific product.
- Includes photos, size options, pricing, product description, and related items.
- Accessed when users tap on a tagged product in posts or stories.
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Collections:
- Lets businesses create themed collections to make their shop easy to navigate.
- Collections have a large image with a title above and a short description below.
- Users can swipe up to explore similar products.
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Ads with Product Tags:
- Instagram ads that feature product tags to increase reach.
- Users can tap on the tagged product in the ad, see details, and proceed to a product detail page.
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Checkout on Instagram:
- Available for U.S. creators and businesses.
- Enables direct selling on Instagram; users can complete purchases without leaving the app.
- Uses Facebook Pay for seamless transactions.
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Shopping from Creators:
- Allows users to shop directly from creators' posts.
- Available for businesses using the Checkout feature.
- Creators earn commissions for promoting products.
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Product Launches:
- Lets businesses announce upcoming product launches.
- Users can set reminders to buy the product as soon as it's available.
- Currently only available for businesses using the Checkout feature.
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Live Shopping:
- Creators using the Checkout feature can sell products during live streams.
- Live Shopping appears like a regular live stream but includes a section for tapping on products to proceed to checkout.
- Enables real-time interaction and conversion of viewers into customers.
How to Setup Instagram Shopping?
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Get Approved for Shopping on Instagram:
- Follow the rules and guidelines of Facebook and Instagram.
- Your business account must be associated with a verified website.
- Operate in a country where Instagram Shopping is available.
- Show that your business is trustworthy with a good follower base.
- Provide accurate product information and follow best practices.
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Setup Your Business Instagram Account:
- Change your account to a Business Account in Settings.
- Connect your account to your Facebook Page.
- Fill in your business details like email, phone number, and address.
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Upload Your Product Catalog:
- Use Catalog Manager in Facebook Business Manager or connect with platforms like Shopify, Wix, or BigCommerce.
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Complete Your Account Review:
- Add products to your catalog and submit your account for review.
- Check the review status in the "Shopping" tab in your Settings.
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Turn on Shopping:
- Once approved, go to Settings, tap "Business," then "Shopping."
- Connect your account to a product catalog.
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Start Adding Tags:
- Tag products in image posts by tapping "Add photo," then "Tag products."
- Choose a product from your catalog and share.
- Use shopping stickers in Stories to highlight products.
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Monitor your Shopping Insights:
- Check the "Insights" tab to see how well your shopping posts and stories are doing.
- Understand customer interests and behaviors to improve your Instagram strategy.
Follow these steps to set up Instagram Shopping and enhance your online selling experience.
What is Instagram Shopping Feature?
Instagram Shopping is a feature that lets businesses showcase and sell their products directly on their Instagram profiles. It transforms your Instagram account into a digital store, allowing users to explore and purchase items without leaving the app.
To enable Instagram Shopping, businesses need approval by adhering to policies, having a verified website, and demonstrating trustworthiness. The setup involves switching to a Business Account, connecting to a Facebook Page, uploading a product catalog, and undergoing an account review.
Once approved, businesses can activate Shopping, tag products in posts, and use shopping stickers in Stories. Users can discover, learn about, and buy products seamlessly. The feature aims to enhance the shopping experience on Instagram, making it convenient for both businesses and customers.
Instagram Shopping Feature-FAQs
Instagram is a social media platform where users share photos and videos.
Instagram Shopping lets businesses showcase and sell products directly on their profiles, enhancing the shopping experience for users.
Get a business account, set up a Facebook shop, connect a product catalog, and follow the steps in your Instagram settings.
It's available to businesses with a Facebook shop and approval. Not all businesses may have access based on location and category.
The "View Shop" button directs users to a business's products. It appears on the Instagram profile of approved businesses with a Facebook shop.