Is Threads Dead? Threads Social Network
by M Nishali
Updated Jan 16, 2024
Threads Social Network
Threads is an online social media and networking platform brought to users by Meta Platforms, the parent company of Facebook. Launched on July 5, 2023, the app quickly gained attention for being the fastest-growing consumer software application in history, accumulating over 100 million users within its first five days.
Operating similarly to Twitter, Threads enables users to share text, images, and videos, engaging with other users' content through responses, reposts, and likes. It is closely integrated with Instagram, another Meta-owned platform, and necessitates users to have both an Instagram account and use Threads under the same handle.
Despite its rapid initial success, Threads experienced a substantial decline, with its user base decreasing by over 80%, settling at 8 million daily active users by the end of July 2023. The app is accessible on iOS and Android devices, while the web version offers limited functionality and requires a prior mobile app installation.
Is Threads Dead?
Threads, Meta's social media platform, is not considered dead, but it faced a rapid decline in user numbers. Initially reaching 100 million users in just five days, Threads experienced an 80% drop in active users, settling at 8 million by July's end. The decrease is attributed to platform limitations and missing features, leading to a lack of user retention.
Despite these challenges, Threads is actively addressing issues by adding desktop support and a follower feed, and it is not yet available in the EU. The platform's future remains uncertain, and its success may depend on addressing gaps and potential feature improvements.
While brands have divested due to negative sentiment, Threads still provides a unique space for experimentation, allowing brands to connect intimately with users and explore new strategies in a less crowded environment.
Threads Features
Microblogging Platform:
Instagram Integration:
Content Limits:
Interaction Features:
Feed and Editing:
Reposting:
Guidelines and Restrictions:
Device Compatibility:
Linked Accounts:
Interoperability Plans:
Censorship Challenges:
Advertising Future:
Is Threads Growing?
Yes, Threads, Meta's social media platform, is experiencing growth in downloads, surpassing X in new installations. Recent data from app store trends indicates a positive shift in Threads' performance. Daily downloads, which had been declining, increased to 620,000 from around 350,000 in early November. Since September, Threads added 41 million new downloads, outpacing X, which gained 27 million during the same period.
Notably, this growth is prominent in India, where Threads is contributing significantly to its increased user base. Despite X being a larger platform with over 500 million monthly active users compared to Threads' 100 million, the recent surge in Threads' downloads suggests potential resurgence and competitiveness in the social media landscape.
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Threads Overview
Type of site
Social networking platform
Available in
31 languages
Area served
United States, Macau, and 99 other countries
Owner
Meta Platforms
Launched
July 5, 2023
Current status
Active
Native client(s)
iOS, Android, Windows
Platform history
Part of Meta Platforms series
Fastest-growing app
Gained over 100 million users in the first five days
Is Threads Dead - FAQs
Yes, Threads is still active.
Threads faced a decline and has around 8 million daily active users as of July 2023.
Threads faced a decline due to platform limitations and missing features, leading to a lack of user retention.
Yes, Threads is actively addressing issues by adding desktop support and a follower feed.
Threads is not considered dead, but its future success depends on addressing gaps and potential feature improvements.