Meta Launches Paid Blue Badge For Facebook, How To Apply For A Verification Badge On Facebook?

Facebook (META)

The American international technological corporation, Meta Platforms, is doing business as Meta, known as Facebook, Inc. Facebook is headquartered in Menlo Park, California. It is a social media app and owns other social media applications such as Instagram and the most helpful app, WhatsApp. Meta is one of the most used and accessible platforms worldwide. Along with most recognized companies such as Alphabet, Amazon, Apple, and Microsoft, the app is popular among the most recognized Big Five American technological giants.

Meta Launches Paid Blue Badge For Facebook

On Sunday, Facebook and its subsidiary Instagram launched a paid subscription service, deviating from their previous commitment to remain free. The decision comes as the traditional advertising-based business model that has long dominated the internet is facing challenges. In a statement, Mark Zuckerberg, the CEO of Facebook's parent company Meta, announced the launch of "Meta Verified," which authenticates accounts for a starting price of $11.99 per month on the web or $14.99 / month on iOS. This move follows a similar initiative by Elon Musk on Twitter. Zuckerberg explained that the new feature aims to increase authenticity and security across the social networks. Meta Verified will first be launched in Australia and New Zealand before being introduced to the United States and other countries.

How To Apply For A Verification Badge On Facebook?

To apply for an Instagram blue badge, head to Settings> Account > Request verification. The platform will look at the request and get back within 24 hours.

• Facebook and Instagram launched a paid subscription service called "Meta Verified" to verify user accounts and provide more features, at a starting price of $11.99 per month.
• Subscribers will receive a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support, and increased visibility on the platforms.
• The service is aimed primarily at content creators who want to expand their presence on social networks.
• The company plans to adjust the service after a test phase and there will be no changes to already verified accounts on Facebook and Instagram.
• The service is not yet available to businesses, and only users over 18 are allowed to subscribe.
• It is unclear how the company will price Meta Verified in countries where users cannot afford $12 per month or in cash-based economies with fewer ways to pay.
• Elon Musk's similar attempt to launch a paid subscription service on Twitter last year failed due to fake accounts that scared advertisers and cast doubt on the site's future.

What Are Facebook Verifications? 

Verification on Facebook is the process of confirming that an account or Page belongs to a genuine person or organization. When an account or Page is verified, a blue checkmark badge appears next to its name, indicating to other users that it represents an authentic presence on the platform.

The practice of verifying social media accounts began with Twitter in 2009 as a way to distinguish the genuine accounts of public figures or notable organizations from fake ones. Facebook introduced its own blue verification checkmark in 2013, and Instagram followed suit in 2014.

While Facebook verification is generally voluntary, some types of accounts must be verified. For instance, Pages with large audiences have been required to undergo verification since 2018. In addition, individual profiles may be subject to verification once they reach a certain size audience.

How To Get Verified On Facebook? 

To request verification of your account or page on Facebook, you will need to follow these four steps:

Choose the type of account you want to verify

• You can request verification for either a Facebook profile or a Facebook Page. The verification application form will automatically display the Pages you are eligible to submit an application for once you are logged in. If you are applying for profile verification, you only need to provide the URL of the profile to start.

Confirm your identity

• When you apply for verification, you will need to provide a piece of identification to prove your identity. This is to prevent fake accounts and imposters from getting verified. Facebook accepts different forms of identification, including driver’s licenses, passports, national identification cards, tax filings, recent utility bills, and articles of incorporation. You will also need to provide a digitized version of your proof of identity, such as a scan.

Demonstrate your notability

• Facebook wants to know that there is a public interest in verifying your account. In this section, you will need to provide basic information about your account, including the category it falls under and the country or region where it is most popular. You can also provide additional information such as the audience who follows you and why they do, as well as any other names or links to articles or social media accounts that demonstrate your notoriety.

Wait for review

• Facebook will review your application and either confirm or deny it. The review process may take anywhere from 48 hours to 45 days.

Note that verification is usually voluntary, but for Pages with large audiences, it is required since 2018. The verification process began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations, and Facebook followed suit with its own blue verification checkmark in 2013. Instagram also introduced verification in 2014.

Who Can Get Verified On Facebook? 

Although it's possible for anyone to apply for Facebook verification, there are strict criteria that must be met in order to be approved. To get verified, your account must meet the following requirements:

Authenticity

• The account must represent a real person, entity, or business.

Uniqueness

• The account must be the unique presence of the person, entity, or business it represents. Facebook only verifies one account per business or person, with the exception of language-specific accounts. General interest accounts, such as those dedicated to a particular topic or hobby, will not be verified.

Completeness

• The account must be active and have all the necessary details, including an "About" section and a profile photo. It must also have at least one post.

Notability

• The person, entity, or business it represents should be well-known and get plenty of searches. Facebook is more likely to approve your application if multiple news sources and publications feature the account.

Why Should A Person Get Verified On Facebook? 

There are several reasons why it's a good idea to get verified on Facebook. Here are some of the benefits:

Enhances brand credibility

• Verification indicates that your brand is legitimate and trustworthy. The process is challenging, and many people/brands have attempted but failed to become verified. When Facebook users see the blue checkmark, they know it's authentic.

Prevents fake accounts

• Some people create fake or fan accounts, but verification distinguishes your Facebook Page from others, assuring customers that they're interacting with a genuine brand.

Increases visibility on Facebook

• Verified Pages and public figure profiles are prioritized by the Facebook algorithm. With the blue checkmark, your brand will appear at the top of search results, increasing the chances of users discovering your Facebook Page.

How To Stay Verified On Facebook? 

Remember that it's not a permanent award. To help you maintain your status, consider the following tips:

Respect Community Standards

• Even though you have verified status, you must still adhere to the same Facebook Community Standards as everyone else. Harassment and illegal content are relevant to all Facebook accounts, while other standards may be more applicable to a verified business or brand. When curating content by other users, make sure you're doing so in a way that respects Facebook's intellectual property and privacy standards.

Use Two-Factor Authentication

• Protect your account by using two-factor authentication. This method provides an extra layer of security beyond the login screen, such as a text message to your phone or a third-party authentication app. Having two-factor authentication makes it much harder for someone else to gain access to your verified Facebook account.

Develop and Maintain a Facebook Marketing Strategy

• Being verified on Facebook is a recognition of your notoriety, but it's not a guarantee that you'll stay that way. To remain relevant on the platform, adopt savvy Facebook marketing practices to connect with your audience. This can include traditional ad buys and the strategic use of boosted posts. Anything that gives your brand added credibility is worth pursuing.

By following these tips, you can help ensure that your verified status on Facebook stays intact and that your business continues to grow. You can also manage your Facebook presence along with other social media channels using Hootsuite, a single dashboard where you can schedule posts, share videos, engage your audience, and measure your social media impact. Try it for free today.

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