Sylvester daCunha Passed Away, What Happened to Creator of ‘Amul Utterly Butterly' Girl Sylvester daCunha? How Did Sylvester daCunha Die
by Kowsalya
Updated Jun 22, 2023
Sylvester DaCunha Passed Away
Jayen Mehta, the Managing Director of Gujarat Milk Marketing Federation, announced the sad demise of Sylvester daCunha, the Chairman of daCunha Communications. Mehta expressed his deep sorrow and described daCunha as a prominent figure in the Indian advertising industry, particularly known for his association with Amul since the 1960s.
Sylvester daCunha, the advertising genius behind Amul's famous 'Utterly Butterly' ad campaign, passed away on Tuesday. The campaign, which was launched in 1966, was conceptualized by daCunha, who served as the Managing Director of the advertising agency ASP, along with its art director Eustace Fernandes, as reported by India Today.
Jairam Ramesh, the Congress communication in charge, highlighted that Dr. V Kurien, in his memoirs, had acknowledged Sylvester daCunha's creative brilliance and his legendary status in Indian advertising.
Ramesh also mentioned the unfortunate passing of Gerson daCunha, Sylvester's elder brother, who was a revered figure in the Indian ad industry and the cultural realm. Gerson da Cunha, along with Sam Pitroda, played a significant role in popularizing technology missions in the late 80s.
TMC's Derek O'Brien paid tribute to Sylvester daCunha by sharing a ad from 2021, titled "She Didi it Again!" O'Brien expressed his respect and admiration for Sylvester daCunha. He invited others to honor Mr. daCunha's memory by sharing their beloved Amul ad.
What Happened to Creator of ‘Amul Girl’ Sylvester DaCunha?
Sylvester daCunha, the visionary behind the beloved Amul girl and a renowned marketer, passed away in Mumbai on Tuesday night. Jayen Mehta, the Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd, which markets Amul, expressed deep sorrow and emphasized the significant loss to the advertising industry caused by daCunha's demise.
Recognized as the creative force behind the Amul girl, daCunha played a pivotal role in Amul's advertising for over six decades. His contribution to branding Amul and introducing the iconic Amul girl to the world resulted in the longest-running advertising campaign featuring a single character.
This immense achievement has indebted Amul to daCunha, as he masterfully established a lasting connection with consumers, producers, and farmers through the topical campaign.
Initially launched in 1966 under daCunha's direction during his tenure as the managing director of the ASP advertising agency, the Amul topical campaign showcased the delightful 'Amul girl' along with the catchy tagline 'Utterly Butterly Delicious.' This creative concept resonated deeply with audiences and helped foster a strong bond between Amul and its consumers as well as the hardworking producers and farmers.
Survived by his wife Nisha and their son Rahul daCunha, Sylvester daCunha leaves behind a remarkable legacy that will continue to inspire and influence the advertising industry.
How Did Sylvester DaCunha Die?
Sylvester daCunha, a renowned figure in the advertising industry and the creative genius behind the iconic 1966 Amul Girl 'utterly butterly' campaign, passed away in Mumbai on Tuesday night. The specific cause of death is not known.
The sad news was shared by Jayen Mehta, the managing director of Amul, who expressed his deep condolences and announced the loss through a Twitter post.
DaCunha was the chairman of daCunha Communications and had been associated with Amul since the 1960s, leaving an indelible mark on the brand's advertising journey. His demise is mourned by the entire Amul family and the industry as a whole.
Who was Sylvester DaCunha?
Sylvester daCunha was a prominent figure in the Indian advertising industry. He was an advertising veteran and the chairman of daCunha Communications, a renowned advertising agency. DaCunha is best known for his significant contributions to the iconic 'Amul Girl campaign.
He played a pivotal role in designing and creating the famous 'utterly butterly' campaign for Amul in 1966, which became one of the longest-running and most beloved advertising campaigns in India.
DaCunha's creative brilliance and strategic vision helped shape the brand identity of Amul and established a strong connection between the brand and consumers. His innovative approach to advertising and his legendary status in the industry has made him a celebrated figure in Indian advertising.
Sylvester DaCunha Passed Away-FAQs
Sylvester daCunha was a prominent figure in the Indian advertising industry. He was the chairman of daCunha Communications, an esteemed advertising agency, and was known for his creative genius and contributions to the field.
Sylvester daCunha's passing is a significant loss to the advertising industry, particularly in India. He was instrumental in creating the iconic 'Amul Girl' campaign and had a lasting impact on the branding and advertising strategies of Amul.
Sylvester daCunha played a pivotal role in designing and creating the 'Amul Girl' campaign. As the creative force behind the campaign, he brought the beloved character to life and helped establish its iconic status in Indian advertising.
Sylvester daCunha had a long-standing association with Amul, spanning several decades. He had been associated with the brand since the 1960s, contributing to its advertising and brand development throughout his career.
Sylvester daCunha leaves behind a rich legacy as an advertising legend. His contributions to the 'Amul Girl' campaign and his creative brilliance have had a lasting impact on the advertising industry in India. He will be remembered as a visionary and a pioneer in the field.