Top 10 Best Super Bowl Commercials in 2024 - A Showcase of Creativity and Star Power
by B Kishwar
Updated Feb 12, 2024
Top 10 Best Super Bowl Commercials in 2024
1
Ice Spice for Starry
Ice Spice
2
Post Malone for Bud Light
Post Malone
3
Lil Wayne for Homes.com
Lil Wayne
4
Jennifer Hudson and Common for T-Mobile
Jennifer Hudson, Common
5
Cardi B for NYX
Cardi B
6
Creed for Paramount+
Creed
7
Usher for BMW
Usher
8
Usher, Jelly Roll & Victoria Beckham for Uber Eats
Usher, Jelly Roll, Victoria Beckham
9
Jennifer Lopez for Dunkin'
Jennifer Lopez
10
Beyoncé for Verizon
Beyoncé
S.No
Commercial
Featured Artists
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Best Super Bowl Commercials in 2024
In 2024, the Super Bowl commercials captivated audiences with a stellar lineup of musical talent and creative concepts. From iconic artists like Beyoncé and Usher to rising stars such as Cardi B and Post Malone, these commercials showcased the perfect blend of entertainment and marketing prowess. Each ad left a lasting impression, whether it was through humor, star power, or innovative storytelling. Let's delve into the highlights of the best Super Bowl commercials of 2024, where music and advertising collided to create unforgettable moments on screen.
1. Ice Spice for Starry
Ice Spice's commercial for Starry during the 2024 Super Bowl was a refreshing and whimsical take on beverage advertising. Set in a club atmosphere, the ad showcased Ice Spice, a character embodying coolness and confidence, as she moved on from her previous lemon-lime beverage to flirt with the cartoon lemon and lime characters representing Starry, Pepsi's latest soda.
The commercial cleverly played on the theme of refreshment, with Ice Spice declaring her need for something more crisp and aligning herself with the new drink. The interaction between Ice Spice and the animated fruits provided a playful and memorable moment, highlighting the product's appeal in a fun and engaging way. Overall, Ice Spice's endorsement of Starry added a touch of humor and energy to the Super Bowl commercial lineup, making it a standout ad for viewers.
2. Post Malone for Bud Light
Post Malone's appearance in Bud Light's commercial during the 2024 Super Bowl brought a mix of humor and excitement to the advertising break. Set to the tune of Steppenwolf's "Magic Carpet Ride," the ad featured the Bud Light Genie fulfilling wishes for beer-sipping fans. Among the wish fulfillments was Post Malone's own, which hilariously involved conjuring up a pool party-crashing T. rex.
The commercial capitalized on Post Malone's persona and popularity, blending his unique style with Bud Light's playful branding. The unexpected twist of a dinosaur crashing the party added an element of surprise and entertainment, making the ad memorable for its humor and celebrity cameo. Post Malone's endorsement of Bud Light contributed to the commercial's success in capturing viewers' attention and leaving a lasting impression during the Super Bowl broadcast.
3. Lil Wayne for Homes.com
In the Super Bowl commercial for Homes.com, viewers were treated to a memorable cameo by the legendary rapper Lil Wayne. The ad, which marked Homes.com's public launch during the game, featured Lil Wayne popping up unexpectedly in a classroom setting. With his trademark charisma, Lil Wayne engaged a group of middle schoolers by asking them, "Who wants to see what a hundred Gs looks like?" His presence injected a burst of energy into the commercial, capturing attention and adding a touch of excitement. This unexpected appearance by Lil Wayne showcased the brand's desire to make a memorable impression and appeal to a diverse audience, leveraging the rapper's popularity to generate buzz around the launch of Homes.com.
Furthermore, Lil Wayne's cameo underscored the playful and unconventional approach of the Homes.com ad campaign. By incorporating a hip-hop icon like Lil Wayne into the commercial, the brand aimed to stand out in a crowded advertising landscape and connect with viewers on a deeper level. The rapper's brief yet impactful appearance contributed to the overall success of the ad, demonstrating Homes.com's commitment to creativity and innovation in its marketing efforts.
4. Jennifer Hudson and Common for T-Mobile
T-Mobile's Super Bowl commercial in 2024 featured an all-star lineup including Grammy-winning artists Jennifer Hudson and Common. The ad, set in an "auditions" scenario, showcased the musical talents of these two renowned artists alongside other celebrities like Laura Dern and Bradley Cooper. Jennifer Hudson and Common, whose real-life relationship had been confirmed earlier that year, shared the screen in a dynamic performance that highlighted their chemistry and vocal prowess. Their participation added credibility and star power to the commercial, elevating T-Mobile's brand presence during one of the most-watched television events of the year.
Moreover, the inclusion of Jennifer Hudson and Common in the T-Mobile ad exemplified the brand's commitment to diversity and inclusion. By featuring artists from different backgrounds and genres, T-Mobile appealed to a broad audience and demonstrated its support for representation in the entertainment industry. Jennifer Hudson and Common's appearance not only entertained viewers but also reinforced T-Mobile's brand values of connectivity, creativity, and authenticity. Overall, their collaboration in the commercial contributed to its success and left a lasting impression on audiences long after the Super Bowl had ended.
5. Cardi B for NYX
Cardi B's appearance in the NYX Super Bowl commercial was a testament to her rising influence in both the music and fashion industries. The ad showcased NYX's new lip plumper product through its "Duck Face" campaign, with Cardi B as the charismatic face of the campaign. In the commercial, Cardi B exudes confidence and sass as she promotes the lip plumper, making it clear that the product is designed to enhance lips without any apologies.
Her presence in the ad not only added star power but also resonated with NYX's target audience, which includes young and trend-conscious consumers. Additionally, the commercial's interactive element, where viewers were directed to a QR code for the full ad online, cleverly engaged audiences beyond the traditional television broadcast, leveraging digital platforms for extended reach.
6. Creed for Paramount+
Paramount+ made a memorable impact with their Super Bowl commercial featuring the iconic band Creed. The ad showcased the streaming platform's diverse content offerings by integrating popular culture references with humor. Patrick Stewart, known for his role as Captain Picard in Star Trek: The Next Generation, kicked a cartoon child's football-shaped head (Arnold from Hey Arnold!) at a mountain, accompanied by Creed's classic single "Higher" as the soundtrack.
This unexpected and playful combination captured viewers' attention and highlighted Paramount+'s commitment to delivering entertainment that appeals to a wide audience. By tapping into nostalgia with a modern twist, the commercial effectively promoted the streaming service's unique selling points and positioned it as a destination for premium entertainment experiences.
7. Usher for BMW
Usher's appearance in the BMW Super Bowl commercial added a touch of celebrity flair to the advertisement. The commercial humorously played on the concept of impersonations, with Christopher Walken enduring various people mimicking him throughout his day. Usher's cameo at the end of the ad injected a fresh and unexpected element, showcasing his versatility as an entertainer.
His spontaneous exclamation of "Yeah!" in response to a mention of the word within the ad provided a humorous twist and served as a memorable moment for viewers. By incorporating Usher into the narrative, BMW effectively leveraged his star power to enhance the commercial's appeal and create buzz around their brand. The ad demonstrated BMW's ability to blend entertainment with product promotion in a way that resonates with audiences and leaves a lasting impression.
8. Usher, Jelly Roll & Victoria Beckham for Uber Eats
In one of the most memorable Super Bowl commercials of 2024, Uber Eats assembled a star-studded cast featuring Usher, Jelly Roll, and Victoria Beckham. The ad follows a humorous premise where each celebrity pretends to have forgotten integral parts of their lives. Jennifer Aniston acts as if she can't recall working with David Schwimmer, while Victoria and David Beckham struggle to remember the name of her former girl group.
Jelly Roll hilariously reacts to seeing his face tattoos in the mirror, questioning if someone doodled on his face. Usher's segment adds to the comedic ensemble as he pretends to forget ever playing at the Super Bowl. The commercial's witty script and the charm of the celebrity cast made it a standout moment during the Super Bowl broadcast, effectively showcasing Uber Eats as a convenient solution for food delivery while entertaining viewers with its star-studded antics.
9. Jennifer Lopez for Dunkin'
Dunkin' delivered a comedic gem with its 2024 Super Bowl commercial featuring Jennifer Lopez. The ad sees Ben Affleck returning the favor to J.Lo after her surprise appearance in his 2023 Super Bowl ad. Affleck, along with Matt Damon and Tom Brady, crashes J.Lo's studio session, dubbing themselves "The Dun-Kings." Despite their star power, the trio fails to impress as a vocal group, resulting in a hilariously awkward moment.
The commercial not only capitalized on the ongoing pop culture fascination with Affleck and Lopez's relationship but also leveraged the comedic talents of the Hollywood veterans. With its witty script and impeccable timing, the Dunkin' ad stood out as one of the most entertaining and memorable commercials of the Super Bowl, reaffirming Dunkin's status as a beloved brand with a sense of humor.
10. Beyoncé for Verizon
Beyoncé stole the spotlight in Verizon's Super Bowl commercial, showcasing her comedic chops alongside Tony Hale (known for his roles in "Arrested Development" and "Veep"). The ad humorously depicts Beyoncé's attempts to break Verizon's 5G network using various means, including a Barbie parody named "Bar-Bey" and her own version of AI dubbed "BeyoncAI."
In a nod to her immense influence, the commercial even teases a fictional presidential run, referring to her as "Beyoncé of the United States" or "BOTUS." Beyond the laughs, the commercial also served as a platform for Beyoncé to announce the release of new music, generating significant buzz and excitement among fans. With its clever concept, impeccable execution, and Beyoncé's undeniable star power, the Verizon ad emerged as a highlight of the Super Bowl commercial lineup, seamlessly blending humor, technology, and music into an unforgettable moment.
Which Brands Made an Impact?
Several brands made a significant impact with their commercials during the 2024 Super Bowl, captivating audiences and sparking conversations long after the game ended.
Uber Eats: One of the standout commercials came from Uber Eats, featuring a star-studded cast including Usher, Jelly Roll, and Victoria Beckham. The commercial's witty script and the charm of the celebrity cast made it memorable, effectively showcasing Uber Eats as a convenient solution for food delivery while entertaining viewers with its humorous scenarios.
Dunkin': Dunkin's commercial featuring Jennifer Lopez alongside Ben Affleck, Matt Damon, and Tom Brady, humorously dubbed "The Dun-Kings," left a lasting impression. The ad capitalized on the ongoing pop culture fascination with Affleck and Lopez's relationship, leveraging the comedic talents of the Hollywood veterans to entertain viewers and reinforce Dunkin's status as a beloved brand with a sense of humor.
Verizon: Another brand that made a significant impact was Verizon with its commercial featuring Beyoncé alongside Tony Hale. The ad humorously depicted Beyoncé's attempts to break Verizon's 5G network while teasing a fictional presidential run and announcing new music. With its clever concept, impeccable execution, and Beyoncé's undeniable star power, the Verizon ad seamlessly blended humor, technology, and music into an unforgettable moment, solidifying Verizon's presence in the minds of viewers.
These brands stood out for their creativity, star power, and ability to deliver compelling messages during one of the most-watched events of the year.
Best Super Bowl Commercials in 2024 - FAQs
The featured celebrities in Uber Eats' commercial were Usher, Jelly Roll, and Victoria Beckham.
Dunkin's commercial in 2024 featured Jennifer Lopez alongside Ben Affleck, Matt Damon, and Tom Brady, humorously dubbed "The Dun-Kings," attempting to impress as a vocal group.
The highlight of Verizon's commercial was Beyoncé's comedic portrayal alongside Tony Hale, attempting to break Verizon's 5G network while teasing a fictional presidential run and announcing new music.
Usher contributed to the Uber Eats commercial by pretending to forget ever playing at the Super Bowl, adding to the humorous ensemble cast.
Alongside Usher, Jelly Roll reacted humorously to seeing his face tattoos in the mirror, and Victoria Beckham struggled to remember the name of her former girl group, creating entertaining scenarios of forgetfulness.