Tubi Superbowl Ad, Viewers Freaked From Tubi Commercial Super Bowl Ad
by Aishwarya R
Updated Feb 14, 2023
Super Bowl
The Super Bowl is an annual championship game of the National Football League (NFL), the top professional American football league in the United States. The game is typically played on the first Sunday in February and is one of the most-watched television broadcasts in the United States and around the world.
The Super Bowl has a rich history that dates back to the 1960s. The first Super Bowl was played on January 15, 1967, between the American Football League (AFL) champion and the National Football League (NFL) champion. The game was played at the Los Angeles Memorial Coliseum and was won by the Green Bay Packers.
Since then, the Super Bowl has become a highly anticipated and widely watched event. It has grown into a major cultural phenomenon in the United States, with millions of people tuning in to watch the game and the halftime show, as well as the highly anticipated commercials that air during the broadcast.
The Super Bowl is not just a football game; it has become a week-long festival of events and activities leading up to the game. This includes media day, where players and coaches are made available to the press for interviews, as well as concerts, parties, and other promotional events.
The halftime show has become an integral part of the Super Bowl experience, with some of the biggest names in music performing for millions of viewers around the world. Past halftime performers have included the likes of Prince, Michael Jackson, Beyoncé, and Lady Gaga, to name just a few.
In addition to the football and entertainment, the Super Bowl is also known for its commercials. Advertisers pay millions of dollars for a 30-second spot during the game, and many of these commercials have become iconic in their own right, with people eagerly anticipating the ads almost as much as the game itself.
The Super Bowl has become a major cultural event in the United States and around the world, with millions of people tuning in to watch the game and the festivities surrounding it. It has become a symbol of American sports and culture, and is one of the most-watched events in the world.
Tubi Super Bowl Ad
During the Super Bowl LVII telecast on Sunday, Tubi, the ad-supported streaming television service, ran a clever advertisement that made it seem like viewers' TVs were changing the channel in the middle of the Eagles-Chiefs game. The 15-second ad features an unseen hand navigating the Tubi on-demand menu and selecting the movie "Mr. & Mrs. Smith." The jarring ad left some viewers confused and angry. Tubi, which is owned by Fox Corp., also aired another ad earlier in the game featuring mute rabbits kidnapping people and throwing them into holes. The ads were created by Mischief, an ad agency.
In the 2023 Super Bowl, Tubi's ad left viewers wondering if they had accidentally sat on their TV remote. The 15-second spot appeared to show the Super Bowl LVII broadcast returning from a commercial break with Fox Sports announcers Kevin Burkhardt and Greg Olsen, only for the screen to be taken over by someone scrolling through the Tubi TV app to find something to watch. In a YouTube caption for the video, Tubi explained that they had fooled audiences into thinking they had sat on the remote during the Super Bowl.
Tubi Commercial Super Bowl 2023
The ad, titled "Interface Interruption," caused quite a stir on social media, with viewers sharing their reactions. One person on Twitter said that the ad had them yelling at their couch companions, while another wrote that they thought they had accidentally sat on their remote. The ad was created in partnership with Tubi by Mischief, with Greg Hahn, the company's co-founder and CCO, stating that the goal was to reveal Tubi's personality rather than just promoting its title. The company's CMO, Nicole, and her team aimed to create a fun and unexpected personality for the brand. The game itself saw the Kansas City Chiefs triumph over the Philadelphia Eagles with a score of 38-35 at State Farm Stadium in Glendale, Arizona. Check out the full Tubi ad below, but remember, it's just a commercial.
What Is Tubi?
Tubi is an American ad-supported streaming service and over-the-top content platform that is owned by Fox Corporation. The service, which is based in Los Angeles, California, was launched on April 1, 2014. As of November 2022, Tubi has 61 million monthly active users, while former Fox TV chair Sandy Grushow serves as an advisory board member and Mark Amin, former vice chair of Lionsgate, is an investor. The company behind Tubi, Adrise, has raised $4 million in capital from investors including Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital, and Streamlined Ventures. In November 2015, Tubi became available to stream in Canada through a deal with Blue Ant Media. However, Tubi became inaccessible throughout the European Union due to GDPR in May 2018. While it was announced that Tubi would relaunch in the UK by early 2019, as of July 2021, the service has yet to do so. Tubi officially launched in Australia on September 1, 2019, and expanded to Mexico in January 2020 through a partnership with TV Azteca. In July 2022, Tubi announced a partnership with Shaw Communications to expand its reach in Canada, and in August 2022, the service launched in Costa Rica, Ecuador, El Salvador, Guatemala, and Panama.
Tubi Super Bowl Ad - FAQs
The Super Bowl is the championship game of the National Football League (NFL), played annually on the first Sunday in February.
The Super Bowl is played at a different venue each year. The venue is usually a stadium that is home to an NFL team, but sometimes a specially-built facility is used. The location of the game is determined in advance through a bidding process.
The Super Bowl is one of the most-watched television events in the world, with an estimated global audience of over 100 million viewers. In the United States, the game typically draws over 100 million viewers, making it the most-watched television program of the year.
Super Bowl ads are among the most expensive television commercials in the world, with the cost of a 30-second spot during the 2022 game reportedly exceeding $6 million. The cost varies from year to year and is determined by the demand for advertising slots.
The Super Bowl halftime show is a highly anticipated performance that has featured some of the biggest names in music, including Beyoncé, Prince, Michael Jackson, and Madonna, to name a few. The performers are typically announced several months in advance of the game.