What Does GRWM Mean on TikTok? What Does GRWM Stand For?
by Madhumitha
Updated Oct 11, 2023
What Does GRWM Mean on TikTok?
On TikTok, "Get Ready With Me" videos offer a relatable and diverse experience. TikTok creators tend to share these videos in a candid and genuine manner. They often go through their skincare and makeup routines while discussing their daily plans or personal happenings. TikTok hosts a wide range of GRWMs, featuring creators preparing for various activities like going to bed, running errands, getting a tattoo, or studying for a test.
Some TikTokers even go live with their GRWMs, enabling viewers to engage with them while they choose their makeup and put together their outfits. Both well-known TikTokers and regular users upload GRWM videos, and many of these videos become viral sensations. To find these videos, users often use the hashtag #grwm, which has amassed nearly 86 billion views, making it a popular and engaging category on the platform.
GRWM
If you've been scrolling on TikTok, you might have noticed the letters "GRWM" in hashtags and video titles. It might seem like everyone is talking about it, but you might not know what it means, and that's okay. With all these new internet acronyms, it can get confusing. We're here to help you understand! In this article, we'll explain what GRWM stands for and what it's all about on social media platforms like TikTok and YouTube. Keep reading to find out more!
GRWM means 'Get Ready With Me.' It's when people make videos on social media, like TikTok, where they show how they put on makeup and pick their clothes for the day. On TikTok, it's the same, but people also show how they get ready for school, work, or doing their daily tasks.
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Where Did GRWM Start?
The concept of "Get Ready With Me" (GRWM) videos, though currently experiencing a surge in popularity on platforms like TikTok, has actually been around for a while. The first GRWM video made its debut on YouTube back in 2011. It was created by the beauty YouTuber Shaaanxo, who uploaded a video titled "Get Ready With Me :)," in which she showcased her everyday makeup routine without any narration.
Her video garnered significant attention and soon caught the eye of other content creators who recognized the growing interest in GRWM content. As a result, they began crafting their own GRWM videos, marking the start of a trend that has since become an integral part of online beauty and lifestyle content. This early adoption of GRWM videos on YouTube laid the foundation for their subsequent popularity and widespread use across various social media platforms.
Today, GRWM has evolved into a diverse and engaging genre of content, with creators on TikTok and other platforms putting their unique twists on the concept. Shaaanxo's pioneering video serves as a significant milestone in the history of online beauty and lifestyle content, demonstrating how a single video can spark a trend that resonates with audiences and creators alike, ultimately leaving a lasting impact on the digital landscape.
Why is GRWM Popular?
GRWM videos are quite relaxing and comforting to watch. Many people find it soothing to observe someone applying makeup and talking about their outfit choices. These videos tend to have a slower and calmer pace compared to other content. Some folks even enjoy watching GRWM videos while they do their own makeup, as it makes them feel like they're getting ready with a friend.
GRWM videos are generally positive and suitable for kids to watch. However, some creators may share very personal or potentially sensitive information, such as true crime stories, which might not be suitable for younger children.
These videos give viewers a peek into the lives of their favorite creators, allowing them to see the products and routines their influencers truly use. Because GRWMs are often friendly and chatty, it's a great way for creators to connect with their viewers and for viewers to learn more about them. Plus, seeing the products their favorite creators use can inspire viewers to try new makeup and outfits.
Creators enjoy making GRWM videos because they often receive sponsorships. Many times, creators use and review products in their GRWM videos that were sent to them by brands. They may even have a video sponsored by a skincare or makeup brand. This means creators are paid to promote the skincare, makeup, and accessories they feature in their videos.
To help viewers know if a video is sponsored, creators have to disclose it, so keep an eye out for hashtags like #sponsored, #ad, and #affiliate in GRWM videos. This transparency helps you make more informed decisions about whether to try a product or not.
What Does GRWM Stand For?
GRWM, short for "Get Ready With Me," typically refers to a type of video where social media creators offer a glimpse into their preparation routines for the day or evening. Often, beauty and fashion influencers showcase the process of applying makeup, styling their hair, and selecting their outfits while discussing the products and clothes they're using.
What Does GRWM Mean on TikTok?-FAQs
GRWM stands for "Get Ready With Me."
GRWM videos are most commonly found on platforms like YouTube, TikTok, and Instagram
Generally, GRWM videos are safe for kids, but some creators may share personal or mature content, so parental discretion is advised.
Creators often make GRWM videos because they can be sponsored by brands, promoting skincare, makeup, and accessories, which helps them earn income.
Disclosing sponsorships, often done with hashtags like #sponsored, #ad, and #affiliate, helps viewers make informed decisions about the products featured in the video and ensures transparency in content creation.