What Happened to Fifty Fifty Kpop? Did Fifty Fifty Leave ATTRAKT? What Company is Fifty Fifty Under?
by Rubaditsha
Updated Nov 03, 2023
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What Happened to Fifty Fifty Kpop?
FIFTY FIFTY, a K-pop girl group, faced a tumultuous situation in June when they filed for provisional disposition to challenge their contracts with their agency, ATTRAKT. The conflict stemmed from suspicions that an external entity, referred to as "The Givers," was trying to take control of the group. Initially, the court recommended mediation between the two parties, but FIFTY FIFTY decided to discontinue mediation in August, leading to a legal battle.
In August, the Seoul Central District Court denied the group's request to suspend their contracts, prompting an immediate appeal. In the midst of this dispute, three members of FIFTY FIFTY, Sio, Saena, and Aran, had their contracts terminated by ATTRAKT due to alleged contract violations and a lack of corrective action.
Interestingly, Keena, one of the group's members, chose to return to ATTRAKT and withdraw her appeal. She expressed her intention to self-reflect and work with the agency on future plans. FIFTY FIFTY had gained recognition with their single "Cupid," becoming the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart.
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Did Fifty Fifty Leave ATTRAKT?
Yes, three members of the K-pop girl group FIFTY FIFTY, specifically Aran, Sio, and Saena, have had their contracts terminated by their agency, ATTRAKT. This decision came after a contract dispute that began in June, where FIFTY FIFTY accused ATTRAKT of breaching their contract by not providing necessary financial data and neglecting the group's mental health.
However, it's worth noting that the fourth member, Keena, chose to drop her legal action and returned to ATTRAKT. Additionally, ATTRAKT has alleged a "conspiracy" involving the three dismissed members and SIAHN, the founder of The Givers, a K-pop consulting firm. ATTRAKT has even filed a damages suit against SIAHN and The Givers over their involvement in the contract dispute, claiming that SIAHN attempted to lure the group away from ATTRAKT.
So, while Keena returned to ATTRAKT, the other three members had their contracts terminated, which effectively means they have left ATTRAKT.
What Company is Fifty Fifty Under?
FIFTY FIFTY, the K-pop girl group, was initially formed and managed by the K-pop agency ATTRAKT. However, due to an ongoing contract dispute and legal issues, three of the four members of FIFTY FIFTY (Aran, Sio, and Saena) had their contracts terminated by ATTRAKT. The remaining member, Keena, chose to return to ATTRAKT after dropping her lawsuit.
In their earlier collaboration, FIFTY FIFTY signed a deal with Warner Records / Warner Music Group Korea in April of the same year when they gained recognition for their hit single "Cupid." Despite the significant success of their music, the contractual disagreements and subsequent contract terminations have complicated their relationship with ATTRAKT.
Fifty Fifty Band
FIFTY FIFTY, a South Korean girl group, was established in 2022 under the management of Attrakt, an independent record label. The group originally consisted of four members, but Saena, Aran, and Sio had their contracts terminated, leaving Keena as the sole remaining member. FIFTY FIFTY made their debut on November 18, 2022, with the release of their extended play "The Fifty."
Their journey in the music industry took a significant turn when their single "Cupid" went viral. Released in February 2023, this track catapulted FIFTY FIFTY to fame, as they became the fastest K-pop group to enter both the US Billboard Hot 100 and the UK Singles Chart, achieving this milestone within just four months of their debut.
Additionally, they made history as the first K-pop girl group to break into the top ten of the UK charts. In 2023, FIFTY FIFTY signed with Warner Music Korea, further solidifying their presence in the industry.
Fifty Fifty Members
Keena (키나)
Leader, Vocalist, Rapper
Saena (새나)
Leader, Dancer, Rapper
Aran (아란)
Vocalist, Rapper
Current
Position
Former
Position
What Happened to Fifty Fifty Kpop:FAQs
FIFTY FIFTY was formed in 2022.
FIFTY FIFTY had four members at the beginning.
Saena, Aran, and Sio had their contracts terminated.
FIFTY FIFTY made their debut on November 18, 2022, with the extended play "The Fifty."
Their viral hit single "Cupid" was released in February 2023.