What Happened to Ideal World? Is Ideal World Closing Down? Why is Ideal World Off Air Today? Why Has Ideal World Stopped Broadcasting?

Ideal World, the British TV shopping channel, has suspended broadcasting and trading with immediate effect, citing challenging market conditions and the impact of specific trading partners as reasons for this decision.

by Kowsalya

Updated Jul 04, 2023

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What Happened to Ideal World? Is Ideal World Closing Down? Why is Ideal World Off Air Today? Why Has Ideal World Stopped Broadcasting?
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What Happened to Ideal World?

The teleshopping channel, Ideal World, has ceased broadcasting, marking a potential end for the struggling broadcaster. The channel was sold to investor Hamish Morjaria last year after being put up for sale by Aurelius, a German investment company known for asset stripping.

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Despite a recent investment from a company linked to Sports Direct, Ideal World was again put up for sale, and it is currently unclear how customer orders will be fulfilled.

ITV has already discontinued overnight teleshopping strands from Ideal World, replacing them with alternative programming, while the channel has been experiencing difficulties with its presence on Virgin Media and Sky platforms. The future of Ideal World remains uncertain, with its EPG slot being one of its few remaining assets.

Is Ideal World Closing Down? 

There is no information that explicitly states that Ideal World is closing down permanently. However, the suspension of broadcasting and trading activities, along with the search for potential buyers, suggests that the future of Ideal World is uncertain.

The company has mentioned that there are interested parties in acquiring the business, and they are actively working towards progressing with prospective buyers. The decision to suspend operations may be a strategic measure to address the challenges faced by the company and explore options for its future. More clarity regarding the status of Ideal World is likely to emerge as developments unfold and additional information becomes available.

Why is Ideal World Off Air Today?

Ideal World is off the air today due to a decision to suspend broadcasting and trading with immediate effect. The channel cited difficult trading conditions and the actions of certain key trading partners as reasons for this decision.

The specific details surrounding these difficulties have not been disclosed in the information. The company has expressed its intention to explore potential buyers and has informed employees that there are several interested parties in acquiring the business.

The suspension of broadcasting and trading includes turning off the TV channels and website, effectively halting all shows and order processing. A skeleton staff remains at the channel, and employees have been assured that their accrued salaries will continue to be paid.

Further updates regarding the sale process and the future of Ideal World will be provided in an upcoming meeting for employees. The channel has requested employees to refrain from discussing the situation on social media to avoid potential negative impacts on the buying process.

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Why Has Ideal World Stopped Broadcasting?

Ideal World has stopped broadcasting due to a combination of factors, including difficult trading conditions and actions taken by certain key trading partners. These circumstances have led the company to make the decision to suspend all trading and broadcasting activities with immediate effect.

The exact details of the difficulties faced by Ideal World and the actions of the trading partners have not been explicitly mentioned in the available information. However, the company has indicated that these factors have contributed to a challenging trading period, necessitating the suspension of operations. Ideal World is actively seeking potential buyers for the business and is in discussions with interested parties.

The decision to suspend broadcasting and trading includes turning off the TV channels and website, as well as temporarily halting order processing. The company has assured employees that accrued salaries will continue to be paid, and further updates regarding the sale process and the future of Ideal World will be communicated to the staff.

Ideal World

Ideal World is a well-known British TV shopping channel that reaches audiences through various platforms such as Freeview, Satellite, and online streaming. The channel operates from its dedicated studios located in Peterborough. With a focus on direct sales and interactive shopping experiences, Ideal World offers a wide range of products to viewers who can make purchases conveniently from their homes.

The channel utilizes transactional websites to enhance the shopping experience and provide customers with an easy and seamless way to browse and buy products. Whether through traditional TV broadcasts or online streaming, Ideal World aims to engage and cater to a diverse consumer base by showcasing a variety of merchandise across different categories.



Disclaimer: The above information is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

What Happened to Ideal World-FAQs

1. What Happened to Ideal World?

The teleshopping channel, Ideal World, has ceased broadcasting, marking a potential end for the struggling broadcaster. The channel was sold to investor Hamish Morjaria last year after being put up for sale by Aurelius, a German investment company known for asset stripping.

2. Is Ideal World Closing Down?

The information does not explicitly state that Ideal World is closing down permanently. However, the suspension of broadcasting and trading activities, along with the search for potential buyers, suggests that the future of Ideal World is uncertain.

3. Why is Ideal World Off Air Today?

Ideal World is off the air today due to a decision to suspend broadcasting and trading with immediate effect.

4. Why has Ideal World Stopped Broadcasting?

Ideal World has stopped broadcasting due to a combination of factors, including difficult trading conditions and actions taken by certain key trading partners.

5. What is Ideal World?

Ideal World is a well-known British TV shopping channel that reaches audiences through various platforms such as Freeview, Satellite, and online streaming.

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