Who Owns A22 Sports Management? The Sports Management Company Behind European Super League Proposal
by Alaguvelan M
Updated Dec 22, 2023
Who Owns A22 Sports Management?
A22 Sports Management is collectively owned by powerhouse football clubs Barcelona, Real Madrid, and Juventus, as it was specifically established by these giants in September 2022.
This Madrid-based company aims to push for legislative changes supporting the revival of the European Super League (ESL), following the unsuccessful attempt in 2021. With a vision to reshape the ESL, A22 Sports Management faces both opposition and newfound opportunities, especially after a significant court ruling that overturned previous hurdles.
The proposed ESL structure includes three tiers, featuring promotion and relegation, and involves 64 teams, marking a collaborative effort among these prominent football clubs to reshape the landscape of European club football.
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Clubs' Reactions to New European Super League
"In response to the proposed new European Super League by A22 Sports Management, several major football clubs, including Manchester United, Bayern Munich, Borussia Dortmund, Paris Saint-Germain, and others, have explicitly expressed their disapproval.
The Premier League has also rejected the concept, emphasizing its commitment to open competition, merit-based qualification, and the longstanding connection between domestic and international football.
While some clubs, like Real Madrid, Barcelona, and Juventus, are supportive, the reactions from dissenting clubs highlight the divisions and concerns within the football community regarding the proposed changes."
Who Owns A22 Sports Management - FAQs
The main stakeholders of A22 Sports Management include key football clubs like Real Madrid, Barcelona, and Juventus.
A22 Sports Management was specifically established to advocate for the European Super League, following the unsuccessful attempt in 2021.
Although Juventus officially withdrew from the project due to Champions League expulsion threats, they are still believed to be supportive of A22's efforts.
Bernd Reichart, a former senior executive for German broadcaster RTL, serves as the CEO of A22 Sports Management.
The proposed league includes three tiers—Star League, Gold League, and Blue League—with a total of 64 teams. It emphasizes promotion and relegation based on sporting merit.