Why are Squishmallows Getting Canceled?

Squishmallows faces cancellation due to the CEO's public support for Israel, sparking a boycott amid the ongoing conflict with Palestine.

by Swetha P

Updated Nov 23, 2023

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Why are Squishmallows Getting Canceled?
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Why are Squishmallows Getting Canceled?

Squishmallows find themselves in the midst of controversy as the CEO of Jazwares, the company behind these beloved stuffed toys, stirred up a heated response. Judd Zebersky, the CEO, took to LinkedIn to express his support for Israel during the ongoing conflict with Palestine.

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This declaration, viewed by some as aligning with Zionist sentiments, triggered a substantial backlash on social media. Netizens, particularly on X (formerly Twitter), called for a boycott of Squishmallows, expressing their dissatisfaction and frustration with the CEO's stance. This controversy has led to canceled orders as consumers take a stand based on their ideological beliefs.

What are Squishmallows?

Squishmallows, introduced in 2017 by Kelly Toys Holdings LLC, have become synonymous with comfort and whimsy in the world of stuffed toys. These round, anthropomorphic creatures come in various colors, sizes, animals, and textures, captivating toy enthusiasts globally.

With over 1,000 characters, each boasting unique names and background stories, Squishmallows have carved a niche as beloved companions. Their popularity, however, faces a challenge as the brand navigates the fallout from the controversy sparked by the CEO's public statement on the Israel-Palestine conflict.

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Squishmallows Controversy

The controversy swirling around Squishmallows centers on the CEO of Jazwares, Judd Zebersky, who took to social media, specifically LinkedIn, to express his support for Israel amid the ongoing conflict with Palestine. In his post, Zebersky unequivocally stood with Israel, condemning the actions of Hamas and expressing solidarity with the country's right to defend itself.

This public stance by the CEO triggered a significant backlash online, particularly from customers who support Palestine. Many users, disappointed by the CEO's position on the sensitive geopolitical issue, initiated a boycott of Squishmallows, leading to the cancellation of orders and impacting the brand's reputation.

Squishmallows Boycott

The Squishmallows boycott has gained traction due to the controversy surrounding the CEO's stance on the Israel-Palestine conflict. As news of Judd Zebersky's support for Israel circulated, it sparked a wave of discontent among consumers, especially those sympathetic to the Palestinian cause.

This led to calls for boycotting Squishmallows, resulting in canceled orders and a significant impact on the brand's sales. The boycott reflects the power of consumer sentiment and highlights the intersection between social issues and consumer choices, demonstrating how public perception can influence the success of a product or brand.

Squishmallows Zionist

The term "Zionist" enters the narrative within the Squishmallows controversy due to Judd Zebersky's public support for Israel. His statement on LinkedIn, where he emphasized Israel's right to defend itself against Hamas, was perceived by some as aligning with Zionist views. This interpretation fueled the already intense online backlash, with users going so far as to label the CEO as a Zionist.

The controversy surrounding Squishmallows has thus become not just about a CEO expressing his views but also about how these views are perceived by the public and how they impact the brand's standing among consumers.

The CEO's Statements Sparking the Boycott

The CEO of Jazwares, the company behind Squishmallows, made a public statement expressing support for Israel amid the ongoing conflict with Palestine. In a LinkedIn post, Judd Zebersky, the CEO, stood firmly with Israel, condemning the actions of Hamas and affirming Israel's right to defend itself.

This declaration was perceived by some as aligning with Zionist views. The CEO's unequivocal stance on a sensitive geopolitical issue stirred significant backlash on social media platforms, particularly from individuals who support Palestine.

This led to calls for a boycott of Squishmallows as consumers reacted to the CEO's statement by canceling their orders and expressing dissatisfaction with the brand's association with these views.



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Why are Squishmallows Getting Canceled? - FAQs

1. Why are Squishmallows facing cancellation?  

The controversy stems from Jazwares' CEO, Judd Zebersky, expressing support for Israel in the ongoing conflict with Palestine.

2. What is the Squishmallows brand known for?  

Squishmallows are known for being round, anthropomorphic stuffed toys introduced in 2017, offering a variety of colors, sizes, animals, and textures.

3. What triggered the Squishmallows boycott?  

The boycott was triggered by the CEO's public statement on LinkedIn expressing support for Israel, leading to backlash and canceled orders.

4. Why are some users calling the Squishmallows CEO a Zionist?  

The term "Zionist" is used because the CEO's statement in support of Israel was interpreted by some as aligning with Zionist views.

5. Are there alternative brands recommended amid the Squishmallows boycott?  

Yes, Squishable is among the recommended alternatives as users seek options beyond Squishmallows due to the controversy surrounding the CEO's statement.

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