Why is Erika Ayers Leaving Barstool Sports? Who is Erika Ayers?
by Swetha P
Updated Jan 18, 2024
Why is Erika Ayers Leaving Barstool Sports?
Erika Ayers Badan, formerly known as Erika Nardini, announced her departure as the CEO of Barstool Sports in a social media video, stating that she feels like "the work I came here to do is done." She has been with the company since 2016 and played a crucial role in its growth, witnessing a staggering 5,000% increase in revenue during her tenure. Barstool Sports was sold back to its founder, Dave Portnoy, last year by PENN Entertainment after the company's efforts to enter the sports betting business did not materialize.
While Ayers Badan did not explicitly mention the reasons for her departure, she expressed pride in exceeding expectations and building the company into something unimaginable. The media brand faced changes in ownership twice in the past year, with Penn Entertainment and later Dave Portnoy reclaiming control. Ayers Badan alluded to the challenges faced by Barstool, mentioning the company being back as a "pirate ship" under Dave Portnoy's leadership.
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Who is Erika Ayers?
Erika Ayers Badan, formerly Erika Nardini, is an American businesswoman who served as the CEO of Barstool Sports. Born on November 6, 1975, Ayers Badan joined Barstool in July 2016, beating out 70 other candidates for the top position. With a background as the chief marketing officer at AOL, she brought valuable expertise to the fratty media company.
During her tenure, Barstool experienced significant growth, both in revenue and audience size, leading to its acquisition by PENN Entertainment and subsequent repurchase by founder Dave Portnoy. Ayers Badan's departure marks the end of a seven-and-a-half-year stint as the CEO of Barstool Sports, leaving behind a great of remarkable achievements in scaling the company and navigating through ownership transitions.
Why is Erika Ayers Leaving Barstool Sports - FAQs
Erika Ayers, formerly Nardini, mentioned in a video that she feels the work she came to do at Barstool is done, indicating a sense of accomplishment in her role as CEO.
Erika Ayers served as the CEO of Barstool Sports for seven and a half years, joining the company in July 2016.
Ayers Badan led Barstool Sports to a remarkable 5,000% growth in revenue during her tenure as CEO, exceeding expectations and defying skeptics.
Barstool Sports is currently owned by its founder, Dave Portnoy, who repurchased the company after it was sold back by PENN Entertainment.
While Ayers Badan did not provide specific details, she mentioned she would assist Dave Portnoy for as long as needed and then explore what she wants to build and do next.