Why Is Microsoft Store Not Launching? How to Fix Microsoft Store Not Launching?

Trouble loading Microsoft Store in Windows 10, Corrupted cache might be the culprit, Learn how clearing the cache can fix the issue.

by Ushapriyanga

Updated Aug 26, 2023

Why Is Microsoft Store Not Launching? How to Fix Microsoft Store Not Launching?
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Microsoft Store  

The Microsoft Store functions as a digital platform operated by Microsoft, designed for the distribution of various digital content. Initially conceived as the "Windows Store" for Windows 8 and Windows Server 2012, it primarily served as an avenue for delivering Universal Windows Platform apps.

Following the advent of Windows 10, Microsoft amalgamated its diverse distribution platforms, including Windows Marketplace, Windows Phone Store, Xbox Music, Xbox Video, Xbox Store, and the online "Microsoft Store," into what is now known as the Microsoft Store.

This consolidation created a unified hub for acquiring apps, console games, and digital videos. While digital music was available until 2017, and E-books until 2019, the store's focus has shifted over time.

Comparable to platforms like Google Play and the Mac App Store, the Microsoft Store is curated, necessitating app certification for compatibility and content adherence. In tandem with the user-accessible Microsoft Store client, developers engage with a dedicated portal for interactions. Microsoft's revenue share involves a 5–15% cut from app sales and a 30% share for Xbox games.

This percentage was lowered to 20% postulating profits of $25,000 prior to January 1, 2015. As of 2021, the store hosted a plethora of 669,000 apps. Noteworthy app categories encompass "Books and Reference," "Education," "Entertainment," and "Games." Predominantly, most app developers feature a solitary application in the store.

Why is Microsoft Store Not Launching?

If you find that Microsoft Store is either failing to load or is taking an extended period to do so within your Windows 10 operating system, the root cause is likely to be associated with a corrupted cache. In such instances, resolving the problem can often be achieved by clearing this cache. Additionally, it is imperative to confirm that the date and time settings on your computer are accurately configured.

Furthermore, it's advisable to meticulously examine your network connection to ensure a stable and consistent internet connection. Instances of sluggish internet speed or sporadic connectivity disruptions can also contribute to the Microsoft Store loading issues.

Should you encounter the need to reinstall the Microsoft Store application, you can conveniently follow the comprehensive instructions provided in the 'Reinstalling a Windows Store App' guide.

Given that the Microsoft Store holds significant importance as a critical component of the Windows 10 ecosystem, it's noteworthy that a number of users have reported encountering specific complications. Addressing these issues, here are some of the problems that have been commonly raised by users.

Causes for Microsoft Store Not Launching

Microsoft Store not working/opening/showing up/responding/appearing/starting in Windows 10/11

  • Consider replacing your software, as it can inadvertently interfere with your apps.

Microsoft Store could not be loaded

  • If encountering this issue, inspect your antivirus software, and if necessary, uninstall it.

Microsoft Store keeps loading/not loading apps/pages in Windows 10/11

  • Resolve this problem by adjusting your system's date, time, and region settings.

Microsoft Store not working 0x80131500

  • Fix error 0x80131500 by disabling your VPN and opting for a different one.

Microsoft Store not working Xbox

  • Verify that your region settings match your actual location, as this can lead to Microsoft Store issues.

Microsoft Store not opening after reset

  • Utilize the Microsoft app troubleshooter to diagnose and identify the root cause of the problem.

Microsoft Store loading forever/stuck on the loading screen

  • Ensure you've installed the latest operating system updates, as they often contain solutions for this loading screen issue.

How to Fix Microsoft Store Not Launching?

Reset Microsoft Store Cache:

  • Press the Windows Logo Key + R to open the Run dialog box.
  • Type "wsreset.exe" and press OK.
  • A blank Command Prompt window will appear briefly; after about ten seconds, it will close, and Microsoft Store will open automatically.

Ensure Windows is Up-to-Date:

  • Check for Windows Updates in your system settings.
  • Note: If your Windows 10 version is below 15063, update Windows. 
  • To find your Windows version, refer to OS Build information.

Verify Time and Location Settings:

  • Confirm your system's time and location settings.
  • Check for accurate Language/Region settings.
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Why is Microsoft Store Not Launching-FAQs

1. Why is Microsoft Store not launching?

If Microsoft Store fails to load or takes a long time to do so on Windows 10/11, it might be due to a corrupted cache or incorrect date/time settings. Network issues can also play a role.

2. How can I resolve Microsoft Store loading issues?

Clear the Microsoft Store cache by pressing Windows Logo Key + R, typing "wsreset.exe," and pressing OK. Ensure your system is up-to-date with the latest Windows Updates. Verify accurate time, date, and region settings

3. What if Microsoft Store could not be loaded?

If encountering this issue, antivirus software might be the culprit. Inspect and uninstall it if needed.

4. What should I do if Microsoft Store keeps loading/not loading apps/pages?

Adjust your system's date, time, and region settings to address this problem.

5. What could be the cause if Microsoft Store isn't working on Xbox?

Ensure your region settings match your actual location as incorrect settings can lead to Microsoft Store issues+